Mama Shelter hotels bring Cenareo in their bags
In 2018, Mama Shelter opened a new hotel in Prague. Visitors to the city of a hundred spires could now enjoy the unique, friendly and colourful atmosphere of this French hotel chain. Cenareo’s digital signal solution benefited from the journey, as it’s now followed the brand all over Europe.
As it expands, Mama is facing the same challenges as all large brands: keeping its identity and making its DNA international.
Affordable and fun, a Mama Shelter hotel is recognisable by its cosy lobby, decorated with slightly wacky splashes: electric hues, pictures drawn on the walls, a design by Philippe STARCK ...
It’s no accident that Stylist voted Mama hotels as “the coolest in the world”.
Its DNA is also movies, videos, images. It’s the first chain to make movies available to guests free in the rooms as well as photobooths!
A reflection of this pop culture conveyed in cinema, the rooms often contain Looney Tunes masks or other gimmicks from the cartoon world.
Quite naturally, the hotel has installed screens in the main guest rooms to convey this DNA and foster this slightly offbeat atmosphere.
It all started with the hotel opening in Prague. Cenareo was there in the lobby for 24-hour broadcasting, on perfectly synchronised screens, excerpts from old movies, resized for the occasion (yes... the 16:9 format wasn’t always the norm!).
Mama Shelter hotels can now be found in Los Angeles, London, Rio de Janeiro, Paris, Belgrade, Marseille and Toulouse. And Cenareo is again in Mama’s bags.
Mama has created a common programme for all of its hotels. Three broadcast scenarios are systematically available to the managers. The screens showing the same scenario (3 “channel” options available) are synchronised, i.e. they play the same content at the same time, giving a perfect display.
Inside each hotel, the broadcast is continuous, to accompany the pace of this hotel that is constantly on the go.