As an HR professional, are you looking for new ideas to energize your company both internally and externally? Are you thinking of using video because you think it will have a beneficial effect on your customers and employees? Then you're right!
Like us, you've no doubt noticed that a growing trend among companies is the widespread use of video. Whether for promotional or professional purposes, or for internal communication, the uses are numerous, and video's usefulness lies in the fact that it can deliver a stronger, more precise message than a simple photo, because it creates interaction between the audience and the speaker. If you too would like to start using video, here are a few recommendations for creating a video culture in your company.
Using video for your internal communications
Don't be afraid to make videos to boost your business. Creating your own content within your business will develop your employer brand through the regular sharing of content from in-house, and allow your employees to better discover and interact with each other.
The advantages are that video can be used in a wide variety of ways in-house: from weekly summaries to announcements of new arrivals and future events, the use of video is more original than a simple e-mail. In the case of weekly recaps, for example, it encourages social interaction between employees, as each person tells their own story and shares their week's work with the others, outlining objectives achieved, next steps, or asking for help.
Define teams and a video representative for each group:
Creating teams will not only bring your employees closer together, but also encourage them to work as a group.
Watching their representative make videos can encourage them to get involved and overcome their prejudices about being in front of the camera. What's more, team-building will enable the exchange and sharing of knowledge and ideas for the various shots needed to make these videos.
Personalize your email signatures
To stand out from the competition and leave a lasting impression on your customers, what could be better than signing your e-mails with video? This will not only add a personal touch to your exchanges with your customers, but also encourage the use of video with your colleagues.
If you like these tips, let us know in the comments or share your videos with us!
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