Boost your customers engagement
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Customized solutions for each of your strategic objectives
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Maximize my attractiveness rate
To maximize the attractiveness of your stores, i.e. to bring in as many potential customers as possible who pass by your points of sale every day, and thus multiply your sales opportunities, propose the most impactful and attractive window display and outdoor advertising possible.
The amount of time a retailer has to keep a pedestrian's attention in order to make them want to enter the store* (source: l'echommerces).
Offer a coherent, complementary experience between web-to-store and dynamic in-store communication
On-screen communication is a powerful phygital communication channel that ensures brand image continuity from the virtual to the physical world. The screen amplifies the in-store experience and nurtures the relationship with the brand by highlighting relevant content for shoppers.
Increase my conversion rate
Converting visitors into buyers involves product communication, promotions and the customer experience, and is measured by the in-store conversion rate.
In-store displays maximize the effectiveness and impact of digital communication on the conversion rate. They enable you to optimize and contextualize your marketing strategy (product communications, one-off and recurring promotions, etc.).
Offer a coherent, complementary experience between web-to-store and dynamic in-store communication
In-store visitors are at the closest point to the act of purchase, their brains are receptive and ready for consumption: every nudge to encourage them to buy will be decisive. That's why successfully nudging consumers towards the right product at the right time can generate a very high return on investment.
Strengthen customer loyalty
To keep customers coming back to the store, it's essential to create a pleasant environment and a memorable customer experience through brand communication and strong engagements.
Faced with a growing number of stores and competition offering the same products, it's vital for brands to stand out from the crowd and create a distinctive and surprising customer experience. This can be achieved through transparency about the origin of products: a CSR axis that is becoming very important in the eyes of consumers.
Bringing customers back into stores
High-quality brand content, intelligently distributed at the point of sale, creates an experience that is never disappointing, and an environment that is conducive to purchase.
Differentiation from the competition means using new screen formats and redesigning store spaces, integrating them fully into your new concepts.
Improve my product communication/service
At points of sale, on your website and on social networks, product communication / service plays a vital role in clearly presenting your offer and, above all, standing out from the competition.
Focus on video and omnichannel content
Video is the most impactful format for getting your message across clearly and effectively. Define your product/service communication objectives and translate them into videos. You can also easily adapt your videos in different formats to broadcast them on all your communication channels: Youtube, social networks, in-store screens, website...
Reinforcing the experiential
When it comes to business, screens are highly effective for attracting audience attention, boosting promotions, and highlighting commercial operations and brand engagements via short, dynamic content.
of customers enter a store because of a display that has caught their interest.
Creating memorable experiences
To offer your customers a unique experience, there are many possible uses: personalize communications with contextualization based on the weather, for example, offer interactive campaigns with competitions, digitalize your fitting rooms to distribute complementary products... And don't forget your sales team's break room, to keep them informed and motivated, and to ensure performance sales.
Your flagships stores must be those that offer the most experiential experience to embody your brand and your values in an impactful way!
Manage my communication on a global and local level
To give local players a confident hand in your external communications, it's essential to have different levels of user rights, as well as content templates to match your charter. This will facilitate large-scale management of your various sites, while offering greater relevance in your communication and a reinforced brand image.
More relevance, less complexity
Do you want to increase traffic and/or the average basket at your points of sale, or improve stock turnover? Opt for point-of-sale communication flows, themed campaigns that can be customized locally in just a few clicks, intuitively, simply and quickly.
Adapted to sales seasonality, templates allow you to confidently give your local teams the hand to update the necessary information and let your brand image shine. Templates can be customized to your corporate identity on request.
Manage my data to optimize my media planning
To optimize in-store stock rotation and therefore profitability, it is possible to automate communication campaigns according to the products in stock, seasonality and the different highlights of the year.
Screen integration with PIM and DAM
- No manual action: communication campaigns are automated using templates and internal data
- Possibility of selling even when the store is closed: the window display features a QR code redirecting visitors to the e-commerce site.
- Optimal time-to-market: when a product arrives in stock or is put on promotion in the Sales Action Plan (SAP), it is instantly displayed at the point of sale.
- A guarantee of non-deception: the system examines stocks live to avoid the incident of promoted products no longer being available in store.
Monetize my audience
There are two steps to getting started on the road to retail media, the future of advertising investment: The first is to gather and analyze your internal data, so you know your audience and the potential of your "media assets" inside out. This will give you a clearer picture of your ability to monetize your in-store screens to partners, suppliers and other brands with whom you have a commercial affinity. The second is to find an expert partner who can accompany you in this new era and help you choose, place and manage your screens,
The age of Retail Media
Generate additional revenue by transforming your advertising screens into media: monetize communication spaces with your suppliers or external advertisers. Our platform enables precise segmentation of your inventory, so you can offer your advertisers the most relevant locations, guaranteeing maximum ROI.
All the latest news on digital signage and video
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