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Customized solutions for each of your strategic objectives
The impact of digital signage
The French and DooH
57% want to be informed by outdoor advertising screens and 37% want to discover new products.
50% of young people (under 35) have already reacted after being exposed to information via a digital screen (drive-to-web or moving to a location).
1/4 of 18-24 year-olds have already carried out an act of purchase after being exposed to an advertising screen.
of French people pay attention to digital screens.
* (source: IFOP & Club du Digital Média 2021 survey)
A local medium
Digital OOH encourages 66% of consumers to search for information online, and 50% to make a purchase.On average, 41% of people searched for the brand on a search engine after exposure to OOH display, 5.3 times more than any other medium per advertising dollar spent (Comscore - June 2022).
A complementary medium
OOH and DOOH in particular are very powerful when linked with other media. For example, 81% of DOOH campaigns are combined with mobile display campaigns to achieve better results.
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Large-scale screen fleet management
Adapted to advertising agencies, the Cenareo solution enables you to manage your advertising screens remotely, automate delivery and target your audiences using advanced delivery parameters.
Screens, totems, LEDs
Our digital signage solution is perfectly suited to outdoor digital signage and all types of communication screens: LED panels, dynamic totems, LCD screens... whatever their size and resolution!
Our intelligent algorithm and intuitive platform enable you to efficiently manage advertising campaigns for different advertisers:
- Share of voice for lessors vs. advertisers
- Frequency and context of distribution
- Management and analysis of purchasing models
- Exclusion rules between advertisers
- Distribution guarantees and ACPM certification
The power of contextualized outdoor communication
To create an infinite number of broadcast scenarios and increase the impact of outdoor advertising campaigns, interconnect third-party services to our APIs to automate dynamic content broadcasts :
- Weather-reactive campaigns
- Geolocalized campaigns
- Responsive to traffic flows
- Reactivity to sales and inventory status
of retention for an advertising message broadcast in context.
* (source: Neuroinsight)
Combined with our management interface for fine segmentation of your customer base, these triggers enable you to build the most inventive and effective communication campaigns with your customers.
- Deliver messages when and where they're most relevant
- Get the best value for your inventory space
- Guaranteed excellent ROI for your fleet AND excellent ROI for your customers
The added value of programmatic buying
Connected to the Hivestack and VistarMedia Supply Side Platforms (SSPs), Cenareo offers its customers all the possibilities of programmatic buying, for high-performance cross-channel communication campaigns that integrate communication screens as close as possible to the target.
of DOOH agencies have adopted programmatic solutions in France.
* (source: guide régies DOOH 2023)
Programmatic advertising has revolutionized ad buying, enabling brands to use screens in more relevant ways:
- Adjust advertising messages in real time with great flexibility and precise budget control
- Target a precise, qualified audience with dynamic, context-sensitive content
All the latest news on digital signage and video
