Linking team buiding and video: our recommendations

Relying on video to boost your team building policy is undoubtedly a strategic choice. While team building strengthens team cohesion and stimulates creativity, video captures and conveys the atmosphere, energy and dynamics of a working team. Whether before, during or after a team-building event, video is an easy-to-watch and particularly memorable format. It's an effective vehicle for fostering a sense of belonging, projection and federation, and an ideal communication medium for getting your message across. So how best to combine team building and video?

Team building teaser video

Using a video in the run-up to your team building event is a strategic way of creating motivation, suspense and excitement among your teams. Whether it's to announce the day's program, present the challenges to be met, or give a foretaste of the seminar venue, a teaser video can be an effective tool for encouraging active participation.

Designing a successful teaser video

A successful teaser video starts with a perfect mastery of your message. Think of a captivating hook that will arouse the interest and curiosity of your teams, and assemble all the essential elements for your video (practical information to be conveyed, call to action if necessary...). Next, pay particular attention to the quality of your video. Opt for a dynamic production with quality images, music and good editing to achieve a professional look.

Share the team building teaser video

Sharing a teaser video creates exciting anticipation within your team. By showcasing a professional-quality video, you demonstrate your investment in the team-building initiative, which in turn fosters employee engagement. The message you want to convey will also be better understood and easier to remember in video form. A team building teaser video can be distributed via newsletters or e-mails addressed directly to your employees. You might also consider sharing the video on your corporate website or intranet. Make sure that the video is easily accessible and that the file is readable on various devices (smartphones, tablets, PCs). 

Use video to liven up your business event

The use of video during a team-building event can energize the activity and boost the involvement of participants. It can, for example, be used as a medium for a video treasure hunt, a collaborative projection, a photomontage animation, a music video-making activity, marketing videos or even the making of a mini-film like in the cinema, an opportunity to work as a team with colleagues to meet a common objective. Video can also be used to capture images of the event and behind the scenes.

Making the most of video during the event

Optimizing the use of video during your team-building activity depends on a number of factors. First of all, you need to establish precisely the type of video animation you want to incorporate. You'll find plenty of ideas for group workshops. Next, make sure that the animation is well organized, that everyone's role is defined, and that the rules of the game are clearly explained. Finally, encourage interactivity by allowing everyone to play an active part in the activity. To make this video activity a success, you need to equip yourself with the necessary production equipment, as well as providing the teams with all the rules and best practices for filming.

The video after the team building

Don't overlook the wealth of information a post-event video can contain. Whether it's to share the highlights of the team building event, to capture the emotion and conviviality generated by the event, or to project a coherent, dynamic corporate image, the use of video after team building can be very useful. What's more, video is a type of content that has the advantage of being shared across different communication channels, boosting your publications. 

Creating an effective post-event video

To create an effective post-event video, the first thing to remember is to collect as much content as possible during the seminar: interviews, general shots, zooming in on activities... Then structure your video in a logical order: welcome, activities, reactions and conclusions. In short, it's all about reliving the event through the video to get the most out of it.

The quality of your team building video will not be limited to the story it tells, but will be intrinsically dependent on its image, sound and editing quality. Achieving excellent quality in video production requires specialized skills and know-how, which communications and marketing teams don't always have in-house. EasyMovie by Cenareo accompanies you from A to Z in your team building video project. From pre-production to production, editing and sharing, EasyMovie by Cenareo helps you create high-quality content that accurately reflects your brand image. By facilitating the video production process, EasyMovie by Cenareo enables companies to concentrate on what they do best, without having to worry about the technical aspects of video. Video thus becomes not only a great team-building tool, but also a powerful communication vector for your company, even without prior professional experience in video production. 

Communicate internally and externally with team building videos

Team building videos are a great way to boost your external communications: on social networks or on your corporate website. These videos can reinforce your brand image and attract new talent by demonstrating a healthy, dynamic corporate culture. They can also be presented to partners or other stakeholders to offer a more authentic and transparent image of the company. As video is an easily shareable and popular format, employees themselves can become ambassadors for your company by sharing these videos on their own social networks. Internally, team building videos also enable fluid, real-time communication between employees. Broadcast by e-mail or on in-house display screens , such as , in break rooms, lobbies, etc., they enable key moments to be shared, reinforcing the feeling of belonging to the team and consolidating team spirit. 

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