Company presentation: our instructions for use

A clear, well-structured presentation of your company can not only captivate, but also win the loyalty of a diverse audience. Let's not forget that first impressions are crucial. Whether it's to attract new customers, partners or even motivate internal staff, the art of presentation is essential to master.

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Why do a company presentation?

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Presenting your company is not a mere formality, but rather a fundamental strategic lever. The quality of your communication, both internal and external, can directly influence your brand image, team cohesion and performance. A successful corporate presentation offers many advantages.

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• Internal communication

A polished presentation reinforces the sense of belonging and cohesion among your team members. It serves as a reminder of your mission, underlines your values and sets common objectives. Employee commitment increases when they clearly understand the direction and aspirations of their company. 

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• External communication

An effective corporate presentation becomes a powerful communication tool. It conveys your expertise and credibility to potential partners, attracts new customers and builds loyalty among existing ones. By adopting a fluid, impactful presentation strategy, you'll see your network of contacts expand and your opportunities for collaboration multiply.

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How do you present your company?

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Presenting a company is more than just listing facts and figures. It's an art form known as storytelling. Storytelling creates a captivating narrative around your company, making information more accessible and engaging. By telling a story, you touch your audience's emotions and ensure better retention of information.

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Communication formats also play a crucial role: written, oral or video. For example, a well-written brochure or website page can serve as a tangible reference, while a dynamic oral presentation based on a slide show can captivate a live audience. Today, video is one of the most effective ways of presenting a company to a wide audience.

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Video combines image, sound and text to create an immersive, memorable experience. It brings your company to life, allowing you to vividly present your premises, teams and products in action. Videos are easily shared on social networks, maximizing their reach. A well-crafted video can give a professional and innovative impression, attracting a wider and more diverse audience.

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If you don't have an in-house team trained to create and edit videos, you can turn to an all-in-one solution such as Cenareo - Video Creation & Project Management. The tool is very easy to use. It lets you create videos from predefined formats (management communication, customer testimonials, etc.) and makes your work easier with precise shooting guides, an integrated prompter... The tool also lets you automatically edit your videos and gives you access to various audience statistics, perfect for tracking the performance of your videos.

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What should a corporate presentation contain?

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The content of your corporate presentation must be complete and effective. It should include essential information that provides a clear and accurate picture of your organization.

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Company history

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Starting withyour company's story establishes an immediate connection with your audience. Mention your origins, the milestones along the way and the challenges you've overcome. This humanizes your company and makes it more accessible. Your story should follow a logical narrative line, highlighting the defining moments that have shaped your identity.

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Business, products and/or services

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Your offer is the heart of your company. Describe your products and services in detail, highlighting what sets you apart from the competition. Highlight your strengths, the benefits your customers can derive from them, and the solutions you offer to their problems. Use concrete examples and testimonials to illustrate your points.

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The team

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Introducing your team adds a human face to your structure. Introduce the key members, their skills and their respective roles. This reinforces your organization's credibility by showing that you have the talent needed to succeed. It can also create a sense of trust among your interlocutors by showing them who the people behind your brand are.

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When should you present your company?

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A company presentation should be considered at various key events, such as trade shows, meetings with potential investors, conferences and webinars. These privileged moments offer unique opportunities to capture the attention of a targeted audience and convey an impactful message. Beyond these specific occasions, it's a good idea to introduce your company in more everyday contexts directly linked to your business. For example, in a store, a presentation of your products and services can enrich the customer experience and encourage purchasing decisions. Sending an e-mail to a new customer, incorporating a concise presentation of your company, also strengthens the budding relationship and serves as a reminder of your skills and offers. You may also need to introduce your company to a new employee. 

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Digital signage is a particularly effective and innovative channel for corporate presentations. Installed in strategic locations such as lobbies, meeting rooms and public spaces, digital signage displays broadcast attractive, informative visual content continuously and in real time . This type of support is a natural eye-catcher , and can present your company's key elements in a concise, punchy way. With a tool like Cenareoyou can distribute different content to different screens by connecting them via a player. Using this means of communication as a complement to traditional channels can maximize the impact of your presentations by focusing on moments of high visibility and the gathering of your targets.

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