The use of corporate video is an essential solution for effective internal and external communication. More and more organizations are relying on this format to convey their messages. According to a study conducted on video marketing by Wyzowl, 90% of marketers say that video marketing has brought them a good return on investment: 88% say that video has helped them increase understanding of their product or service, and 90% that it has helped them increase brand awareness. So how do you create a corporate video that grabs the attention of your target audience? Optimize your chances of producing impactful and effective corporate videos. Remember, quality video content is widely shared on social networks, has a longer lifespan than other content, and ensures an excellent return on your investment. It's up to you!
What is a corporate video?
The corporate video is a communication tool that enables a company to present its activity, products or services, share its values with employees or take stock of its achievements. It can take many forms: it can be a video of the CEO's holiday greetings, a presentation of products and services, an interview with an employee highlighting his or her position and missions, a report on a significant event linked to the company's activity, or an announcement of important news for the internal or external audience. Corporate videos are an ideal communication format for internal communication to employees, but also to boost external communications to customers, prospects and partners.
Steps to a successful corporate video
Define the video's objective
The first step in creating your corporate video is to clearly define your objective. What message do you want to convey through this video? What action do you want your target audience to take after viewing your video? Once you've determined this objective, you'll need to keep it in mind throughout the creative process.
Defining the target
It's imperative to know your target audience. Whether you're making corporate videos for internal or external distribution, you need to determine who your audience is. Depending on their age, profession and expectations, you can determine the tone, style and content of your video.
Choice of subject
The subject of your video must be relevant both to the company and to the people it's aimed at. It needs to capture the interest of the target audience, reflect the message you want to convey, and meet the objective you defined earlier. Locations, actors and even timing must be carefully chosen to serve this purpose.
Choosing the subject Writing the script
The script is the skeleton of the video. It precisely describes each scene, the way it unfolds, and the dialogue or off-text involved. A good script is essential for a successful production. Creating a video requires a great deal of thought beforehand, in order to creatively stage the message you want to convey to your audience.
What you need
The choice of equipment depends on your needs and your budget. Not only will you need a quality camera or smartphone, but also lighting equipment, microphones for sound recording, and good video editing software. Go for top-of-the-range equipment to bring your ideas to life, and to get quality images and sound that are pleasing to the eye.
The shoot
Shooting the video is undoubtedly the most delicate stage. Plan to shoot more than you need, so that you can choose the best shots for editing. Keep in mind that your video must be concrete, clear and not too long to keep your target audience's attention. Viewers need to be able to identify with your company's codes and values.
Video editing
Editing is a crucial stage, when your video really takes shape. At this stage, remember to use transition effects, add music or subtitles if necessary, correct any image or sound imperfections, and insert your logo or any other element of your visual identity.
Outsource video production
Outsourcing video production allows you to benefit from a professional service without committing significant internal resources, so that you can devote yourself to activities that generate more added value. It's a way of boosting and energizing your internal and external communications, without weighing down your organizational structure. EasyMovie by Cenareo is a privileged partner in this context, accompanying you throughout the process with a customized and optimal offer.
EasyMovie stands out for its ease of use. The tool provides you with video templates and guides you intuitively through the filming process, orchestrating each step with precision and also allowing you to record your screen with voice-over. Its refined technology creates a fluid narrative tailored to your needs, telling you what to say. One of the major advantages of this offer is the ability to edit your videos automatically (integration of brand elements, subtitles, assembly and cutting of video sequences...). This high-performance feature guarantees high-quality video production, tailored to your communication objectives.
What's more, EasyMovie allows you to produce a final video that's easy to share. This last step, often overlooked, is of the utmost importance. The tool generates a direct link to your corporate video, enabling easy and optimal distribution, as well as easy tracking of statistics. The tool also integrates with your CRM and guarantees data security.
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