How to effectively broadcast a corporate video?

Corporate videos are essential internal and external communication tools. Whether promoting a product or service to prospects and customers, communicating on corporate culture or events, or training employees, video is a powerful tool for capturing attention and conveying a message dynamically and effectively. However, it's not enough to produce a quality video; its distribution must be well thought-out and strategic if it is to achieve its objectives. So how do you optimize the distribution of a corporate video to guarantee its impact and visibility?

Adapt to the medium

The effectiveness of your corporate video, both internally and externally, depends on adapting the content to the specificities of each distribution platform.

Optimization and planning

It is crucial toadjust video formats to the standards of each platform to guarantee optimal user experience and image quality. The choice of format needs to be considered upstream of production, to anticipate the filming and editing phases. Planning the broadcast, including the judicious choice of date and time, is also decisive in maximizing the reach of your message. 

Promotion and complementary media

Spreading the word about the video beyond its initial broadcast is essential. Advertising around the video, promotion via ambassadors, and the creation of ancillary media, such as a dedicated landing page, can enrich the user experience and reinforce engagement. The implementation of your communication and distribution strategy will depend on your objectives.

Monitoring and analysis

Measuring post-release performance is just as essential for evaluating the impact of corporate videos and adjusting future strategies. In this way, you can measure the level of engagement and interest generated by the video, which generally reflects the relevance of its content and the effectiveness of its production. By taking into account key performance indicators such as number of views, click-through rate and average viewing time, you can determine whether the communication was effective and achieved the objectives set beforehand. We also need to consider the impact of these measurements on return on investment (ROI). A corporate video represents a certain financial cost, and it's essential to be able to quantify the benefits generated in order to justify this investment. 

Facilitate the distribution of your corporate videos

EasyMovie is a valuable ally for marketing professionals who need to produce and distribute corporate videos. The tool guides marketers from the pre-production phase through to distribution, providing assistance with filming and automating video editing. EasyMovie ultimately offers a variety of sharing formats (GIF, HTML link, embed code) adapted to different channels. Tracking the performance of your videos becomes simple, enabling detailed analysis of audience and campaign effectiveness. EasyMovie's integration with your CRM tools, as well as its security and RGPD guarantees, make your day-to-day work much easier. 

Expand the number of distribution channels

A successful distribution strategy also relies on the judicious use of multiple channels. More and more companies are increasing the number of channels they use, in order to adapt to the evolution of their target audience, match their brand image and capture attention. Each channel has its own specific advantages, and should be chosen according to the target audience, communication objectives and video content.

• Company website

A company's website is often the primary vehicle for communication, both internally with employees and externally with customers and partners. It provides permanent visibility for the video and helps reinforce the brand image. The video will also enrich the site and attract traffic.

• Social networks

Social networks such as Youtube, Facebook, Instagram, Linkedin or X (Twitter), meanwhile, enable viral and interactive distribution, adapted to dynamic and engaging content. They will enable you to increase your audience, reach a wider target and develop your reputation.

• E-mail

Emailing remains an effective way of reaching a targeted audience directly, and capturing your target at just the right moment. An e-mail can also provide other elements in addition to the video, and add value to a conversion action.

• Digital signage

Display screens in companies, coworking spaces, retail outlets, sports halls or public spaces offer increased visibility in specific contexts. They are ideal for attracting the attention of a wider audience without intrusive intervention. Digital signage also offers ease of use when connected to a connected player, enabling automated broadcasting.

Cenareo digital signage software lets you connect screens together via a player to create precise, targeted communication scenarios. You can broadcast the same content to all your screens, or create individualized, automatic communication scenarios.

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