The benefits of digital signage in shopping malls

The world of retail is in a state of upheaval, and must adapt to the ever-increasing demands of consumers.Digital signage in shopping centers offers a connected shopping experience that meets their need for personalization. Between promotion, communication and loyalty, discover the benefits of digital signage in shopping centers.

Digital signage, an asset for operators, retailers and consumers alike

To improve services and optimize sales performance,digital signage in shopping centers is an important growth lever for department stores. The advantages are numerous: it enables simple, immediate, unified and effective communication with customers. Thanks to judiciously programmed broadcast loops, each visitor receives the messages he or she needs at the right time to ensure the best possible experience. This can include :

• Practical information;
• Advice ;
• Signs to help you find your way;
• Current promotions ;
• New services offered by a brand.

Digital signage meets the needs of increasingly connected consumers for immediacy, transparency and interactivity. The digitalization of shopping centers offers them a unique, fluid, differentiating and innovative shopping experience, thanks to total access to information.

Displays also help to boost the performance of retailers, as they promote their products in a particularly attractive way. They have the ability to arouse the consumer's desire to buy, thereby boosting sales tenfold. On billboards, screens or kiosks, ultra-targeted and attractive advertising campaigns are broadcast, with strong memorizing power. More than paper, digital signage conveys a powerful, innovative brand image, helping you to stand out from the competition.Digital signage in shopping malls offers new experiences, resolutely connected and personalized.

With Cenareo, take advantage of the power ofdigital signage in retail, and start creating and planning your campaigns with ease. The software is intuitive and ergonomic, and in just a few clicks you can develop loops for broadcasting a variety of content: promotional videos, photo slideshows, social network posts, RSS feeds... Capture the attention of your target clientele with ultra-personalized digital screen communication, automatically and in real time.Digital signage in shopping centers enhances the customer experience and plays a key role in the purchasing process, from conversion to loyalty. With Cenareodigital signage software, you can offer your customers interactive experiences that are tailored to their needs and always contextualized, thanks to its high-performance targeting functions.

Why use digital signage in shopping centers?

Thanks todigital signage in shopping centers, screens captivate and hold visitors' attention with highly targeted content that's always perfectly contextualized. Digital signage plays an active role not only in enhancing the brand image of a retail establishment, but also in sales performance and footfall.

Space management

Digital signage in shopping centers is ideal for orienting visitors and organizing the different areas of a department store. As soon as they enter the mall, they are easily guided to the areas they wish to visit. Using touch screens or terminals, they can consult store information such as opening hours. An interactive map presenting each of the universes enables them to find their way around and go directly to the area or store they are looking for. Thanks to fluid navigation and circulation, the shopping center's brand image is enhanced and the customer experience is much more qualitative. Digital signage also enhances the customer experience by entertaining shoppers in waiting situations, such as at the checkout. RSS feeds broadcast local news, social network posts and weather forecasts to make waiting more pleasant.

Attracting visitors' attention

Digitizing shopping centers is a fantastic way of boosting their brand image in the eyes of visitors.Digital signage in shopping centers is not only the most modern and successful means of communication available, but also a seductive innovation in the eyes of consumers. It has the power to capture and hold attention through moving images, directly impacting retailers' sales performance. Digital signage brings content to life, provoking the desire to buy. The drawing power of screens, and more specifically their impact on memorization, was the subject of a study published in December 2022 by Club Digital Média. The results show that performance digital screens have a strong memorization effect on consumers, with more than 1 in 5 visitors remembering an ad shown on a digital screen.

Informing customers

Digital signage in shopping centers offers an infinite amount of information and content on a small support . Shopping centers benefit from the installation of screens to warn visitors of upcoming store openings and promote them. They can also broadcast more practical information on weekly and exceptional opening times, or on upcoming events, animations and sales. Shopping centers enhance the customer experience by broadcasting educational or informative content on hygiene, health or nutrition issues. Screens also relay customer opinions and positively influence viewers by sharing them. Interactive kiosks allow visitors to fill in satisfaction questionnaires about their visit, to gather useful data about their experience.

Communicating the different offers

The memorizing power of screens is ideal for promoting your offers and services in an impactful and memorable way. Thanks to the attractiveness ofdigital signage's moving imagesin shopping centers, you can boost the success and ROI of your communication campaigns and boost sales. For example, a shopping center can broadcast animated ads to promote its ancillary services, such as the supermarket's drive-through area or car rental space. It's also a good idea to communicate about the loyalty card offers of the shopping center's various brands, to maximize their sales performance. Screens can be used to relay current exclusive sales and promotional offers, to cleverly guide visitors through the relevant sales areas.

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Do you have a digital signage project? Cenareo can help you deploy a fleet of screens, easily managed thanks to our cloud-based solution. To liven up your shopping center or store, digital signage is a powerful communication tool offering a personalized, attractive and unique interactive experience. Stand out from the crowd and take advantage of the countless possibilities offered by digital signage.

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