Retail has not missed the digital age. Do you have a point of sale, a network of shops or public reception points? Discover our selection of the best digital tools to improve the consumer experience, strengthen your marketing mix and increase your sales!
1. The store locator, to get all the useful information
The retail customer experience starts online. In a phygital approach, the buying journey can start on a computer, tablet, smartphone or connected object before continuing - and ending - in store.
In this process, the addition of a store locator type tool is simply essential to facilitate movement in sales areas.
The main function of a store locator is Find the nearest stores of a city entered by the user, or of the geographical position of the Internet user. He then brings all the useful information : contact details, opening hours, exceptional openings (public holidays), etc.
2. Unified inventory management between retail and e-commerce
Nothing is more disappointing for a consumer than going to the store to not find the item they are looking for.
Do you have an online store and one or more physical points of sale? The display of stocks in real time in each store for each reference promotes synergies between retail and digital. Do you want to go further? Also add a feature allowing click and collect in-store pickup!
Are you planning to redesign or create an e-commerce site? Consider integrating this feature into your specifications!
3. Tablets to equip your salesmen and women
Customers become real experts. The information is available online, and they often find out on the Internet before going to the store. This trend is even more present in certain sectors of activity where passion dominates, such as sports, or for purchases that represent considerable amounts of money (multimedia, IT, large household appliances, etc.).
However, a commercial advisor who does not know his products well does not convey a reassuring image, and this apparent lack of legitimacy can cause a transaction to fail.
By equipping your salesmen and women with a tablet where information on each product is easily accessible, you provide them with an indispensable digital tool to quickly find the technical data requested by consumers. This allows them to unfold their sales pitch and close the sale more easily.
4. Connected restocking, so you don't miss a sale
Is the product so desired by your customer not available in store? With connected restocking, the seller can immediately order the missing product. Several options are then open to your client, depending on your resources and your commercial strategy:
- In-store pickup after receiving the item;
- Free shipping to the customer's home.
This feature can be directly integrated into the seller's tablet, for immediate restocking!
5. Digital technology to the rescue of after-sales service
The synergy between retail and digital tools is also found after the act of purchase. Online resources can help consumers better use or maintain purchased products, or obtain information in the event of a failure or malfunction. As such, the FAQ is becoming a valuable tool: it provides concrete answers to real problems, and thus avoids the solicitation of advisers.
Making contact with the after-sales service online, on the brand's website or through social networks, can ease the pressure on the hotline.
6. Digital signage: simply essential
Digital signage is the best solution for creating a responsive commercial animation. The Cenareo software provides you with a personalized communication solution on the screens of your points of sale:
- Creation of communication elements with a high visual impact (banners, presentations, images, texts, videos, etc.);
- Automatic resumption of content feeds (social networks, news feeds, RSS feeds, etc.);
- Communication automatically personalized according to weather conditions (precipitation, temperatures, etc.);
- Facial detection for communication adjusted in real time to the number of visitors to your point of sale (age, gender);
- Interfacing with your CRM for communication according to the status of your stocks;
- Creation of dedicated commercial operations (QR Code, flash sales, etc.);
- Monetization of your dynamic display by the distribution of advertisements that are not competing with your business;
- API to associate Cenareo software with the connected objects, software and digital solutions of your choice.
Let's take a concrete example. Do you sell umbrellas and hats for women and men in your store, with ranges adapted to children, young people and seniors? Thanks to the Cenareo solution: - Communicate on umbrellas on rainy days, and on hats on sunny days;
- Highlight female models when facial detection identifies a high proportion of women in your store;
- Still with facial detection, you can go even further and value umbrellas licensed from cartoons on rainy days, when children are the most numerous in your store.
What if we discussed your project and your challenges? Our experts assist you in collecting your needs, and offer you adapted solutions
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