If you want to share your content on Facebook, here are a few tips for creating a Facebook-compliant video.
- If you want to grab the audience's attention, keep it short and snappy, avoiding long, winding introductory tunnels. Keep your video to a maximum of 1'30.
- On Facebook, the square format works best. According to Facebook Business, over 1 billion people consult the social network on their phone every day. The square format is more suitable for mobile and computer applications, and is what we call a universal format.
- Finally, Facebook doesn't always have sound, so don't hesitate to add subtitles to all your videos. Anything that's visual is a good way of getting the viewer to turn on the sound and watch your video in its entirety.
If there's a style of video you'd like us to cover for other social networks, leave us a comment.
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