For a long time, the internal communication of organizations was confined to a Descending model, where The information arrived vertically to the employees. For over a century, businesses have known only one way of communication. Over time, the internal communication has opened up to new models.
Between the end of the 20th century and the beginning of the 21st century, the intranet and electronic messaging systems appeared in organizations. Digital solutions are currently emerging, until the virality of social networks in the early 2010s, which took everything in their path. Internal communication makes its revolution, and today the majority of businesses have their online accounts on various platforms, in addition to their website. Certainly, social networks are intended to external communication, however, they are vectors of the emergence of a transverse internal communication. Instant messaging and the proximity of exchanges offered by these platforms are at the origin of changes in communication dynamics that we have been able to see within organizations over the last decade.
From now on, internal and external communication encourages transversal exchanges. The transversal communication model is in fashion and fits perfectly into the current work crisis context. Transversal communication involves egalitarian communication and thus promotes the development of the professional life of employees. In addition to reducing anxiety at work, it reinforces the sense of belonging of employees. This communication model creates a virtuous circle that stimulates the creativity and productivity of employees.
Cenareo supports the communication transition of businesses by offering dynamic signage software to facilitate exchanges between all actors. Controllable remotely and in real time from an intuitive CMS, it has never been easier to manage information and optimize internal communication.
Horizontal and engaging communication
The transversal communication model is evolving in a collaborative project where hierarchical relationships do not come into play. Subordination can restrict ideas. Freeing up speech will boost creativity and productivity. In addition, horizontal communication facilitates exchanges, sharing information and the integration of newcomers into the company. As a result, the sense of belonging is multiplied through engaging and transparent communication.
Choosing transversal communication in business means:
- Improve management and communication between teams
- Maintain a healthy and equal relationship with all members
- Avoid internal conflicts
- Promote cohesion and team spirit
For the greater good of productivity and business success!
Cenareo supports organizations in this egalitarian and transparent collaborative approach. Our digital signage software allows you to create tailor-made content to better convey the culture and values of businesses. This digital solution supports the transversal communication process of organizations. By lWith this solution, we want to contribute to improving the feeling of well-being at work.
How to develop effective transversal communication?
For a successful transversal communication, it is important not to lose sight of certain values such as open-mindedness. Unlinking languages and promoting exchange require the creation of a caring space, without judgment. Creativity cannot be liberated surrounded by prejudices, better Give priority to listening and kindness. A fundamental value of our democracies, freedom of expression also deserves its place in businesses. Transversal communication needs a space where speech is free to circulate between all members and with respect for everyone. La horizontal communication comes to life in a rewarding climate, where the words of all employees are recognized and taken into consideration despite their hierarchical status. However, this horizontal model does not rhyme with anarchy, remember the professional framework in which it is expressed is just as important to avoid all forms of confusion.
Tools for transversal communication
Until now, internal communication in organizations has mainly taken place via traditional communication channels. Thanks to transversal communication, it is possible to reinvent the way you communicate. It is an opportunity toinnovate and move towards the digital transition. On social networks, via instant messaging or using a dynamic signage, transversal communication is expressed on various media. Digital signage offers the advantage of distributing the same information to all employees in real time and instantly. Everyone's message can be highlighted and valued by the screen. Thus, it reinforces the feeling of recognition of the sender who feels listened to.
Cenareo Solution provides a software that allows businesses to (re) invent scenarios of communication to infinity. Show content, sharing information through the screen is child's play with our CMS that can be controlled remotely. It is also an opportunity to create a scenario around the highlights that the company is experiencing for reinforce the feeling of cohesion between employees.
All the news about digital signage and video
