Digital signage at service for smart cities

Smart cities mark the advent of digital signage in the daily lives of city dwellers.Digital signage in a smart city facilitates the organization of cities by communicating faster and with greater impact. It is one of the pillars of the digital transformation that cities of all sizes are undergoing, pushing them to become smarter and more responsible.

What is a smart city?

The smart city is an urban development concept that represents an evolution of the sustainable city. It aims to enhance the quality of life and environment of city dwellers through the use of innovative information and communication technologies. Connected cities adapt and interact with citizens to become easier to live in. They operate through an ecosystem of connected objects and services designed to improve urban operations and reduce costs. Connected cities optimize the efficiency of operations, services and structures, including :

• Public infrastructure (schools, hospitals, libraries) and street furniture;
• Water, gas, electricity and telecom supply networks;
• Waste management ;
• Traffic, public transport, roads, vehicles and parking;
• Dematerialized services and administrations.

By connecting to the real needs of citizens via sensors, the smart city analyzes, processes and uses data to efficiently manage all the city's resources.

Why use digital signage in a smart city?

On the road, in public places or on the street, interactive kiosks anddigital signage screensin a smart city offer contextualized communication, as close as possible to the needs of citizens. They attract attention and convey relevant, memorable information to improve the functioning of connected cities.

Communicating with residents of the connected city

Digital signage is first and foremost a means of developing dialogue with citizens, in real time and in a targeted way, thanks to data collected continuously. It enables us to better interact with them, transmitting the most useful information in the right place at the right time.Digital signage in a smart city can be used to run campaigns to raise awareness among local residents about the use of certain services, such as self-service vehiclesservice located closest to them. It provides public transport users with precise information on the next run of their line. It promotes current or forthcoming events in the municipality: elections, festivities, gatherings, etc. Butdigital signage in a smart city isn't just about top-down communication. Thanks to touch-screen terminals, it engages every citizen and makes him or her an active player in the running of the city. It enables surveys to be carried out to assess the efficiency of services, and also to gather ideas from citizens on how to improve their daily lives.

Intelligent home management

Intelligent management of buildings and homes is based on construction that enables energy use to be controlled, or even reduced. Intelligent buildings are equipped with sensors that collect continuous data to improve the management of electricity, heating, gas and water. Eco-neighborhoods, for example, are part of a sustainable resource management approach designed to offer residents a protected, high-quality environment. The technologies employed are designed to improve the day-to-day comfort of citizens, notably by automatically adjusting the temperature of their homes according to external weather conditions, or even electricity consumption depending on the time of day.Digital signage in a smart city then serves to empower users by broadcasting data relating to their energy management. It can also influence individual behavior, helping users to adopt a more responsible approach to energy consumption.

Reduce traffic

Digital signage in a smart city enables the development of a network of intelligent traffic signs throughout the city, to reduce traffic problems.Digital signage helps reduce traffic jams by better managing the flow of drivers. It makes public transport more efficient, offering alternative routes in the event of traffic jams or real-time tracking of a vehicle, with precise indication of arrival time. Better organized, less stressful and less time-consuming, journey times are optimized and made safer. Digital signage can also be integrated into parking spaces, to indicate their occupancy rate. On interactive panels, you can access maps to help you calculate your itinerary, while benefiting from suggestions adapted to traffic and weather conditions.

How does digital signage work in a smart city?

Digital signage in a smart city makes it easy to deploy a network of interactive panels and kiosks. Thanks to centralized screen management, communicators have access to a powerful fabric of digital media to reach thousands of city dwellers on their daily journeys. The screens are positioned in strategic transit or waiting areas, and adapt to their environment, day and night. With the Cenareo solution, local authorities gain access to a customized, real-time programming management interface that's ergonomic and easy to use. Interact with audiences by varying your informational or advertising communications at the right time, in the right place, and aimed at the most appropriate targets. You gain access to an infinite range of possibilities for the creation and planning of your multimedia content, securely managed remotely.

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Capture attention and offer more effective, relevant and coherent communication on your screens. With Cenareo , a solution dedicated todigital signage in smart cities, connected cities come alive with highly visible interactive content, delivered at the right moment, thanks to the data collected.

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