Video is the ideal format for presenting your product. With its precision, 360° view of the product and illustrative shot, it gives your property greater visibility. Let's take a look at the benefits of using Bergerat Monnoyeur's video.
For an e-commerce site
Stand out from the competition and showcase your products on video. According to a study by popcornvideo, 58% of consumers believe that a company offering products on video is more reliable. That's why it's so important to integrate digital technology to stand out from the crowd.
What's more, you' ll lend credibility to what you offer. Customers will be more sensitive to your products and have a better vision of your brand. All in all, your employer brand will grow, and so will your customer loyalty.
Last but not least, consider the fact that filming your product on video will enhance your consumers' understanding of it. Don't hesitate to produce video tutorials to describe the features and benefits your product offers.
For a classic company
As in the video above, Bergerat Monnoyeur presents us with their rather bulky product, the road-rail excavator. It's a product that's difficult to promote with a simple image. So they decided to use video to present their machine. The result is an inspiring video that makes you want to use it.
What gives the video its cachet are the expert words and the many illustrative shots. Indeed, rather than presenting a product as they do on Téléshopping, they have called on several experts. Their words, accompanied by illustrative shots, make it easier to visualize the device's functionalities.
Finally, don't hesitate to support your arguments by adding keywords to your videos. These will leave a lasting impression on your audience, helping them to remember the essentials: price, features and contact details.
Now you know how to present your products in video. If you enjoyed this article, check out our other videos below:
Framing tutorial: the close-up
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