Paris Retail Week 2021: The Digital Media Club will host a conference on Tuesday September 28 at 12:00 pm (room 7) on new digital strategies enabling retailers to revitalize their post-covid growth, gain intelligence and get ever closer to their customers wherever they are.
The health crisis has led to an unprecedented transformation of the retail sector. The sector has adapted perfectly to a more than uncertain situation: sudden closures, accelerated development of adapted solutions, chaotic and complicated reopenings with the introduction of strict sanitary gauges and measures... Today, a return to normality seems to be taking shape, synonymous with renewed growth potential.
What levers can retailers activate to rapidly boost their growth while focusing on proximity and customer experience?
The Fitness Park group has chosen to deploy more than 1,000 screens to develop its brand universe within its gyms and thus strengthen its close relationship with its subscribers. The screens are also intended to become a genuine source of revenue for the brand.
Find out at the conference Fitness Park's communications and screen monetization strategy, with an exclusive testimonial from Jean-Philippe Ferrier, Group Communications Director Marketing .
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