Improving the user experience at trade shows with digital signage

Every year, trade shows, fairs and conferences are organized throughout France. Organizers and participants have the opportunity to meet an audience, and even acquire new leads. But the key is to capture the audience's attention. And that's where digital signage comes in. Here's how.

The benefits of digital signage at trade fairs and conferences

Organizing or taking part in an event is an important lever for the growth of any business. However, it also requires the public to be welcomed in the best possible way, and information to be passed on smoothly. Visitors need to be able to find their way around easily and move around freely. At a trade show, digital signage is an effective support for communicating with a target audience, transmitting key information and even collecting data. For exhibitors, it's all about maximizing profitability by being as visible as possible, and standing out from the competition. Whoever attracts the most visitors to their stand has the best chance of boosting sales or increasing brand awareness.

Informing visitors

From arrival to exit, digital signage is an effective solution for conveying essential messages to participants and exhibitors. This support digital signage system helps to manage the organization and guide visitors, sometimes thousands of them, as they wander through the various aisles and stands.

Acquire new leads

Opting for digital signage at a trade show is an original and strategic idea: it allows you to promote a product or a service in a creative way. On a stand, for example, an exhibitor can offer a detailed and precise presentation of a product by displaying its technical specifications. Others may opt for an advertising spot or a tutorial. Once set up on the stands, exhibitors are free to share any content they like on the screens. As a result, visitors are captivated by the scrolling images, visuals and videos. A great way to acquire leads and introduce your products or services to a new audience.

Collecting data

When interactive, digital signage is the perfect way to get your target audience involved. Why not set up a marketing contest-style operation to collect essential data (age, e-mail, telephone number)? In addition to offering entertaining content, you'll increase your chances of reaching your prospects after the event.

Creating commitment

Digital signage can help you encourage visitors to join your community. Organizers will be able to transmit a hashtag inviting visitors to follow the official accounts of brands or companies. Digital signage can also be used to promote a website and generate more online traffic: a plus for optimizing your natural referencing!

Create content that matters to organizers and visitors

Trade shows and digital signage are synonymous with rich, value-added content. At a trade show, signals are numerous and visitors' eyes are highly stimulated. The aim is to stand out from the mass of information. In addition to the screen format chosen, this also involves the type of content displayed. Here are a few ideas for enriching the visitor and exhibitor experience.

A map to guide visitors

Catering, toilet access, stand numbering: digital signage has its place at a trade show. It allows traditional signage to be digitized, so the content to be disseminated is above all practical. Our advice is to transmit clear, precise information that stands out visually from the space. Avoid long sentences, keep them short! Use video or interactive animations such as motion sensors to engage visitors and capture their attention.

Miscellaneous messages and alerts

Are you organizing a conference during your trade show or congress? Digital signage can be used to introduce participants, remind you of speaking times and transmit data throughout your event. Share information with exhibitors and visitors in real time!

Connected stands

Digital signage with screens lets you subtly present a product or a service. Share figures or key information that may appeal to your audience, or encourage them to make an impulsive, spontaneous purchase. Take advantage of this creative space to offer your audience a promotional code, for example, to fuel your marketing operations.

Improve public engagement with digital signage

Informative displays, ambient videos, targeted advertising, competitions, preventive messages: at a trade show, digital signage is an asset for visitors, organizers and participants alike. At an event like this, there are many ways to place digital signage screens. Opt for the screen formats of your choice, and above all for high-performance digital signage software. With Cenareo, you can program all your content in advance. And, throughout the day, you can set up and configure your messages in real time via a fluid, innovative interface. Offer a lively atmosphere with an information and sales support tool, and get close to exhibitors and visitors.

Orientation, practical information, interactivity... In addition to enhancing signage, the visitor experience at conventions and trade shows is considerably enhanced by digital signage. Digital signage is nothing less than a veritable support of communication and a tool marketing for organizers and exhibitors alike.

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