4 ideas to turn your screens into sales

Stores have readily adopted digital signage to enter the digital age and, above all, to add visibility, efficiency and performance to their POP displays.
As a professional, you're certainly looking for profitability...

How can an in-store advertising screen boost your sales? What strategy should you adopt to achieve your objectives? Did you know that, in addition to boosting visibility, this type of digital communication can generate a significant increase in sales?

{{cta('551824f4-82ae-41af-90c7-ec6230414b69')}}

Build on your store's strengths with digital signage

Take the time to identify your strengths and turn them into opportunities, then transcribe them into an on-screen display. In this way, you capitalize on your store's strengths - those that are most profitable.

1 / Tell us about the scope of your offer 

The first value-added message to broadcast is the one that highlights your offer: all your products and services, so that your customers don't miss out on any opportunities!

Example: If you're offering a new service (loyalty scheme, for example), show it off in an on-screen advertising spot and explain how it works...

2/ Surf your news

You can also use your screens to announce new products and all the elements that make your store stand out from the crowd.

Examples: You've just welcomed a new store salesperson or department manager, now's the time to showcase this person with a presentation on your advertising screen at your store's reception desk.
If you add a new product to your catalog, take this opportunity to inform your customers.

3 / Generate additional sales with your promotions

Do you want to sell off some of your stock by offering your customers a promotion or discount? If so, in-storedisplay is an excellent way to achieve this.

How can we do it? By creating an advertising spot lasting a few seconds, a presentation or a situation that will be broadcast at the checkouts in your store, in a targeted aisle, or on thewindow screen to attract passers-by.

     We now know that 1 in 5 people have made an unplanned purchase after viewing
a sequence on a digital signage screen*.

4/ Create desire

In-store digital signage campaigns are a particularly effective tool for generating the desire to buy.

Here's a good idea: it's a good idea to build your display campaign by showing visitors complementary or similar products. The direct consequence of this technique is an increase in the average shopping basket.

     
An average increase in
sales of 24% can be observed during a
digital signage campaign*.

For read more : why are display screens attractive to consumers?

Want to equip your store with screens?

In-store digital displays are an effective and powerful way to animate a point of sale and convey a message. Digital signage software lets you create and broadcast messages on these screens.

Cenareo offers an intuitive, scalable Saas solution and perfectly adapted to the needs of communications professionals in all sectors: Point of sale, Internal communications, Hotels and Restaurants but also DOOH.

{{cta('2234d280-0394-4257-8e50-754f8a507348')}}

*Source: Popai study, 2007