Why use digital signage in the gym?

To attract and retain an increasingly volatile and demanding clientele, gyms are redoubling their attention to their members. They need to be able to inform, motivate and engage on an ongoing basis. Discover the benefits ofdigital signage in gyms, for members and managers alike.

The benefits of digital signage in the gym

There are many advantages to using digital signage in a gym, including smoother transmission of information, increased attendance and customer loyalty, and enhanced brand image.

Communicating club news

Digital signage can be used to effectively promote the activities of a fitness club. Compared to the distribution of paper schedules, digital signage is a far more engaging communication tool. Placed in strategic locations, screens increase message visibility tenfold, simply and immediately. They compensate for staff shortages by keeping members informed at all times. They easily reach users in reception areas, captivating their attention. By keeping up to date with the latest news, members are more involved and present at events offered by the establishment.

Improving the customer experience

Digital signage turns into digital signage in a gym. The screens maintain the link between staff and members and optimize their waiting time. They are used both to broadcast the day's or week's programming and to provide information about remaining places on machines or in group classes. Members can find their way around quickly and independently.Digital signage screensin the gym, placed close to the training machines, are designed for educational purposes. Users can view tutorials with instructions on how to use the machines, or see examples of exercises they can do at their own level.

Manage advertising partnerships

Digital signage in gyms is an ideal way to generate additional income. The screens offer an attractive and easily exploitable support advertising space for partnership and sponsorship operations. In contrast to paper displays,digital signage in sports halls is better at retaining attention and memorizing messages. Advertisers can take advantage of members' availability to broadcast ads and generate a strong impact. According to a fixed schedule, your communications leave room for attractive advertising messages, becoming a source of additional revenue for the facility.

Measuring visitor numbers

Digital signage makes it possible to precisely qualify the audience to guarantee the return on investment of an advertising campaign. Using facial recognition, it gathers data on gender, age and the attention an individual pays to a campaign. Analysis of these results reveals who goes to the gym, when and for how long each week. Thanks to this segmentation, the message is delivered automatically and contextually to the advertiser's target audience. The broadcast loop fordigital signage in gyms can evolve according to the weather or time of day, to maximize the relevance of communications.

Fitness Park and digital signage in the gym

Following the health crisis, Fitness Park installed 1,000 screens in 250 gyms across Europe. The company's aim was to :

• Boost the reopening of the halls by attracting new members;
• Animate the premises with appropriate campaigns;
• Build member loyalty.

Fitness Park therefore wanted to develop a differentiating brand universe, improve thecustomer experience and strengthen its proximity to its members.Digital signage proved to be the ideal lever to support this takeover. The challenge was to manage a fleet of screens in locations with different layouts and programming. The message had to be unified in form but customized in content, in the right place at the right time.

Thanks to the Cenareo solution, Fitness Park benefits from an easy-to-use tool for managing the distribution of its campaigns quickly and efficiently. The software makes it possible to create content in line with Fitness Park's branding, while enabling relevant local communication in franchises. Each gym accesses the solution in the cloud, so that messages can be adapted to its own space and activities. Fitness Park also wanted to take advantage ofdigital signage in gyms to monetize its spaces on a local and national scale. The brand was able to forge partnerships with advertisers interested in the target audience represented by its members. The day-to-day management of these campaigns is facilitated by Cenareo, which enables content distribution to be adapted and guaranteed.

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With ourdigital signage software forretail and sports halls, Cenareo offers you fluid, engaging communication. From a PC or smartphone, manage your content on screens instantly to attract, inform and retain your members.

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