The importance of internal corporate communication

Internal communication affects a company's performance in many ways. In addition to circulating information, it gives meaning to strategic directives and orientations, and fosters cohesion between employees. Each employee goes beyond the achievement of his or her personal objectives and acquires a collective vision. Find out more about theimportance of internal corporatecommunication, which is essential to the development of any organization.

A management tool

Internal communication refers to all the essential exchanges between all the players in a company, enabling them to work together as a team. It is often managed by an employee, or even a team, whose job it is to prioritize and share information with employees, according to the needs of the company's internal communications strategy.

The purpose of internal communication is to disseminate official, up-to-date information to the relevant audiences, in order to guarantee the completeness and transparency needed to involve every employee. When employees have confidence in their management teams, they naturally tend to improve the quality of their work, and therefore the services they provide to customers, hence theimportance of internal communication.

The success of internal communication initiatives is therefore measured by the extent to which employees adhere to and commit to the messages they receive, which may be of a strategic, mandatory, operational or day-to-day nature.

An indispensable part of corporate culture

An effective internal communications strategy creates the right conditions for employees to embrace the corporate culture and develop cohesion and solidarity. It conveys shared values, which management teams must embody in order to make them resonate.

Theimportance of internal communication lies in its ability to instill a sense of belonging, giving meaning and instilling a collective vision. By decompartmentalizing departments, it enables teams to communicate more effectively with each other, and encourages each employee to get involved and become an agent of change. Because when missions, objectives and strategy are clearly set out, employees are more likely to adhere to them.

The resulting synergy of profiles inevitably improves the working atmosphere, increases motivation and retains talent.

A tool for developing your employer brand

Employees are a company's true spokespeople. They are the first to reflect the company's internal image to the outside world, sometimes in spite of itself. That's why it's vital to align your internal discourse with your external actions and image. It is essential to avoid creating a dissonance between employees' experiences and the company's public image.

Internal communication mirrors and relays the company's HR policies to the outside world. Good internal communications have an impact on the employer brand, which plays a major role in the company's reputation and attractiveness.

A strong employer brand attracts talent and demonstrates a company's appreciation of its human capital, an essential cog in its success. Theimportance of internal communication reflects the need to implement real strategies to develop a company. Business leaders have a number of powerful, easy-to-implement tools at their disposal, which they can use to maximize their internal communications.

The Cenareo solution is an in-house communication software dedicated to digital signage on screens - digital signage, PC, smartphone and tablet. Internally, it mobilizes all employees by working on 2 axes: it engages audiences by maximizing the visibility of your messages, videos and content on communication screens. Finally, it motivates and involves teams, thanks to dynamic and captivating presentations that are always contextualized, and broadcast via the digital workplace they use every day.

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Surveys, reports, announcements or strategic decisions, keep your staff informed with an innovative and inclusive communication channel. The Cenareo solution enables companies to maintain employee commitment on a daily basis, with controlled, centralized, effective and unifying internal communications.

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