Have you implemented a video communication strategy in your company, you have written your scripts, you have a comfortable speaker and your equipment is ready? All you have to do is turn, then!
But have you checked everything carefully, what about the small details?
In video, speaking in front of a switched on camera is not enough to produce quality content. Checking certain elements that may seem like trivial matters is starting to follow the path of Steven Spielberg, if he made corporate movies on a smartphone, of course.
Technical verification:
First of all, it is imperative to check the equipment. Are my tools that use batteries charged? Is the sound coming out of the microphone well? Is my phone lens clean?
Indeed, dust on the camera is a task visible in the image. As for the sound, it is crucial to check that it is audible, without interference such as the noise of an airplane engine etc. Sound quality has a lot to do with the quality of your video. If you are only heard weakly, your speech will be less powerful. Rémy explains it very well to you in this video.
Verification in your context:
As soon as these details are verified, you can move on to your frame. Highlighting your interlocutor is a key step. A trash can next door, a coat rack, the microphone cable, a red fire extinguisher... can attract the eye and distract the spectator. Also, be careful of reflections in mirrors and windows so as not to see your cameraman.
These elements eliminated, you get a so-called “clean” image where nothing can obstruct the attention of your viewers on your subject.
The verification of your interlocutor:
Finally, pay close attention to your interlocutor. Even if he recites his text to perfection, it can be a source of image and sound defects.
For example, when starting his sentence, he may make a small noise with his mouth: noise to avoid. The tips to help your protagonist speak with ease are to prevent him from his speech tics, and to make him drink water.
As for his posture, check that he is comfortable, that he is standing up straight and that his microphone is not in contact with his clothing. If you have doubts about the location of the microphone on your interlocutor, Patrick - Product manager at EasyMovie - a A few tips for you!
If you take the time to pay attention to all these details with each video, your video quality will increase considerably.
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