Digital signage in stores: How effective?

Digital signage Allows brands to communicate with their customers, tell them a brand story, promote and recommend their products, etc. It is a key and effective element of digital transformation that ensures retailers a solid Return on Investment.

The effectiveness of digital signage Lies in several points that are explained by the figures below. For effective digital signage, place your screens strategically and set clear and specific goals for each of your messages. Digital signage screens multiply the impact of your communication to help you reach your targets and increase your sales.

Here are some statistics from studies conducted for in-store and out-door campaigns.

Update on the digital signage market

NO.1

During a Samsung Point of Sale Study, interviewed cited “deploying new digital customer experiences” as the No. 1 priority in retail outlets for 2018.

16%

Outdoor digital signage networks continue to develop: DOOH networks (digital outdoor advertising) in shopping centers grew by 16% in 2018. Germany being the most dynamic market according to the Invidis annual publication 2018/19.

60%

According to the study Future Trends 2019 Carried out by the Digital Signage Today site, 60% of retailers who do not yet have digital signage in their store plan to invest in this type of solution in the next two years.

The digital signage market in France Is booming in the retail sector, more and more points of sale that are digitizing are equipping themselves with digital signage screens.

Effectiveness of dynamic signage compared to static signage

33%

In 2010, Nielsen conducted a study of 120 grocery stores. She found that four out of five brands saw sales increases of up to 33% in the context of the use of digital signage, compared to the use of printed signage alone.

63%

A study RichMedia Technologies Conducted in 2007 revealed that digital signage captured the attention of 63% of customers, a figure higher than that observed with static signs (58%).

58%

In the same study, 58% of respondents said they considered digital signage ads to be unique, compared to 33% for billboards.

47%

A study carried out by Arbitron Revealed that 47% of customers remembered a given on a digital screen.

68%

A Nielsen study conducted for Sign Storey (later acquired by Crunchbase) in 2007 revealed that 68% of customers agreed that digital signage “would have an influence on their decision to buy the product in question.”

Efficiency in terms of increasing sales

6%

One of the main benefits of digital signage is the ability to instantly change content and schedule it based on various factors, such as weather conditions. Weather-reactive advertising campaigns are effective: Stella Cidre, for example, observed a 6% increase of its sales during a period when this technique was used.

17%

Another example: that of La Redoute, which used billboards equipped with weather sensors and published a series of ads based on weather conditions. This weather-reactive display generated a 17% increase in sales.

35%

Using it to manage a queue (for example by directing people to the next open cash register) reduces the actual perceived or checkout time. Up to 35% and to improve the level of customer satisfaction.

12.3%

Maison de la Presse stores have digitized their point of sale by integrating digital signage screens in particular. The new concept increased average sales by 12.3% after digitalization. Find the complete customer case study on Maison de la Presse brands.

Brand awareness

34%

A digital advertising campaign outside La Redoute generated a 34% increase in visits to its website.

84%

According to a Samsung UK study conducted in 2017, 84% of UK retailers believe that digital signage contributes significantly to brand awareness.

Future opportunities: IoT, AI, new payment methods

50%

According to Business Insider, half of the top 100 retailers in the United States started testing beacon technology as early as 2014. Beacons can be used to create a responsive display.

$9.6

The use of facial detection and emotion recognition is growing. The Institute Allied Market Research Exceed the facial recognition market to grow by 20% per year to reach $9.6 billion in 2022.

28%

According to WorldPay, 16% of point of sale payments worldwide were made via an electronic wallet in 2018, and this figure is expected to rise to 28% by 2022. Screen payment points allow retailers to speed up checkout and increase sales.

53%

53% of retail sales Will be done via the Internet in 10 years, compared to around 20% currently. Retailers must therefore integrate digital technology into their physical stores if they want to compete with the Internet.

For advice on your project of Digital Signage in the Point of Sale, contact our experts.