Digitizing sales outlets: what's in it for you and how?

Point-of-sale digitization is the integration of technological tools into physical stores. It is the result of changing consumer behavior and expectations, as consumers are increasingly inclined to order online. To make them want to go back to the store, brands have rethought their shopping experience to offer them a unique, tailor-made phygital experience, based on strong online and in-store interaction and a heightened sense of service. Find out more about the digitalization of retail outlets, its benefits for retailers, and the means to achieve it.

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What are the advantages of digitizing your point of sale?

Today, many consumers visit a store to evaluate a product before buying it online, at an attractive price and with ever-shorter delivery times. To make consumers want to go back to the store and make their purchase, but also to combat the competition between traditional stores and e-commerce, retailers have developed connected stores. These benefit both store-to-web and web-to-store, offering a dynamic universe that bridges the gap between the two worlds.

Stand out from the competition

The digitalization of sales outlets is a differentiating factor for brands wishing to stand out from the crowd thanks to the opportunities offered by technology in physical stores. Connected stores demonstrate a willingness to innovate, and reinforce the attractiveness of a brand's image. They also demonstrate an awareness of the challenges of the customer experience.

Developing the customer experience

The digitization of sales outlets enables us to offer a new, enhanced shopping experience that goes beyond the services available to customers online. Customers can immerse themselves in the brand's universe and experience its offering with all their senses. What's more, consumers have new demands in terms of service, which digital solutions are designed to meet.

Generate more qualified traffic and more sales

Digitized points of sale have the advantage of attracting more prospects: a retailer that offers free delivery for orders to be collected in-store invites its customers to its physical outlets. This type of operation has a beneficial effect on sales, as it tends to increase the average basket and multiplies the chances of additional sales.

Increase your sales capacity

The digitalization of retail outlets enables brands to push back the boundaries of their catchment areas. Working in synergy with the website, brands can maximize the reach of their offer across an entire territory, or even internationally, breaking down geographical barriers.

Deepen your customer knowledge

The digitalization of retail outlets offers retailers the opportunity to get closer to their target customers, to understand their buying habits and better meet their expectations. Digital tools make it possible to accurately track and analyze customer journeys and purchasing behavior.

Point-of-sale digitalization tools

Brands have numerous tools at their disposal to offer an innovative omnichannel customer experience, as well as services in line with their universe. These technological tools contribute to the digitalization of retail outlets, taking the shopping experience to the next level.

Connected interactive terminals

Interactive kiosks are touch screens designed to enable users to consult a catalog or place an order with just a few clicks. They provide rapid, centralized access to a retailer's entire product range, while eliminating the problem of limited stock and display space.

Digital checkouts

Using their smartphones and a dedicated application, consumers can pay for their purchases instantly, using a variety of payment methods, at sales outlets equipped with connected terminals. The dematerialization of payments via digitalized checkouts reduces waiting time at the cash register, and offers retailers centralized management of their catalog and stock.

Connected fitting rooms

The fitting room remains a thorny point in the customer experience; it can be a real deterrent to purchase if it remains too cramped, poorly lit or equipped with unflattering mirrors. With connected fitting rooms, retailers give their customers the opportunity to scan the items they are trying on, so that a sales assistant can bring them a different size or color without them having to leave the room.

Digital signage

Digital signage can be used to distribute information and attractive personalized content, as well as to interact with customers in-store. Whether in the window or in the store, it attracts traffic, guides visitors through their purchasing journey, and gives them a pleasant waiting time in the checkout line. With Cenareo's dedicateddigital signage solution, you can connect all your screens and take advantage of a studied broadcasting context to increase the impact of your communications. A new tool for digitalizing points of sale, it enriches the in-store customer experience and meets the expectations of ever more demanding consumers, attentive to a unique, customized shopping experience.

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Capitalize on the potential ofdigital signage in store windows with Cenareo, your partner for digital signage in point-of-sale networks. Attract your customers and encourage them to repeat the in-store shopping experience by integrating digital signage into your concept.

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