The digitalization of points of sale consists in the integration of technological tools in physical stores. It is the result of the evolution of the behaviors and expectations of consumers, who are more and more inclined to order on the Internet. In order to make them want to visit stores again, brands have redesigned their buying journey to offer them a unique and tailor-made phygital experience, based on strong online and in-store interaction and a heightened sense of service. Find out what the digitalization of points of sale, what are its benefits for retailers and the means to achieve it.
What are the benefits of digitizing your point of sale?
Today, many consumers go to stores to evaluate a product before buying it online, at an attractive price and with ever shorter delivery times. To make consumers want to go to stores and make a purchase again, but also to fight against competition between traditional stores and e-commerce, retailers have developed connected stores. The latter benefit both Store-to-Web and Web-to-Store and offer a dynamic universe, a bridge between the two worlds.
Stand out from the competition
La digitalization of points of sale is a differentiating factor for retailers who want to stand out thanks to the opportunities offered by technology in physical stores. Connected stores demonstrate a desire for innovation and reinforce the attractiveness of the brand's brand image. They also demonstrate an awareness of the challenges of customer experience.
Develop the customer experience
La digitalization of points of sale makes it possible to offer a new and enhanced shopping experience, which goes beyond the services to which the customer has access online. The latter can immerse himself in the world of the brand and understand its offer with all his senses. In addition, consumers have new requirements in terms of services, which are met by digital solutions.
Generate more qualified traffic and more sales
Digitized points of sale have the advantage of attracting more prospects: a brand that provides free delivery for orders to be picked up in store thus invites its customers into its physical spaces. This type of operation has beneficial effects on sales, as it tends to increase the average basket and multiplies the chances of making additional sales.
Multiply its sales capacity
La digitalization of points of sale allows retailers to push the limits of their catchment area. In synergy with the website, brands maximize the reach of their offer throughout a territory or even internationally, by overcoming geographical barriers.
Deepen your customer knowledge
La digitalization of points of sale offers retailers the opportunity to get closer to their target audience in order to understand their buying habits and better meet their expectations. In fact, digital tools make it possible to accurately monitor and analyze the customer journey and their purchasing behavior.
Tools for digitizing points of sale
Brands have many tools at their disposal in order to offer an omnichannel customer experience and innovative, as well as services in line with their universe. These technological tools contribute to the digitalization of points of sale by pushing the shopping experience to its peak.
Connected interactive terminals
Interactive terminals are touch screens designed to consult a catalog or to place an order in a few clicks. They offer quick and centralized access to the entire range of products of a brand, eliminating the problems of stocks and reduced exhibition spaces.
Digitized cash registers
Using their smartphone and a dedicated application, consumers can pay for their purchases instantly and using various payment methods, from sellers equipped with connected terminals. The dematerialization of payments through digital cash registers reduces waiting time at the cash register and offers retailers centralized management of their catalog and stock.
Connected fitting rooms
The fitting room remains a thorny point in the customer experience; it can be a real obstacle to buying if it remains too small, poorly lit or even equipped with unflattering mirrors. With connected fitting rooms, retailers give their customers the opportunity to scan the items they are trying on so that a seller brings them another size or a different color without having to leave the room.
Digital signage
Digital signage makes it possible to distribute personalized information and attractive content, but also to interact with customers in stores. In the window or in the store space, it attracts traffic, guides visitors in their buying journey and offers them a pleasant waiting time in the checkout line. With the Cenareo solution dedicated to digital signage in store, connect all your screens and take advantage of a studied distribution context in order to increase the impact of your communications. New tool for digitalization of points of sale, it enriches the customer experience in stores and meets the expectations of consumers who are ever more demanding and attentive to a unique tailor-made shopping journey.
Take advantage of the potential of digital signage in the window shop with Cenareo, your partner for digital signage in retail networks. Attract your customers and encourage them to repeat the in-store shopping experience by integrating digital signage into your concept.
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