Figures for digital signage in internal communications

According to an IPSOS survey, 75% of people remember a communication using digital signage, compared with 44% using static signage. These figures demonstrate the effectiveness of this tool in attracting attention and encouraging memorization. Find out more about digital signage for in-house communication.

What are the advantages of digital signage in the workplace?

Corporate digital signage enables a variety of content to be displayed on strategically-placed digital screens, reaching all employees at different times of the day. Far more effective than paper signage, digital signage provides marketing, HR and communications departments with timely and relevant communication to support the company's operations and development.

Engaging employees

According to a study conducted in 2021 by neuroscience research institute Neuro-Insight for the Outdoor Media Association (OMA), communications broadcast on digital signage screens have 63% more impact than on traditional billboards. This is proof of the screens' powerful drawing power, and their ability to grab and even hold viewers' attention. In the corporate world, digital signage becomes an effective communication channel for reaching all employees, engaging them and creating interaction. By communicating the company's vision or objectives on a regular basis, every employee becomes aware of his or her role in achieving a common goal. Digital signage offers the same level of information to everyone, encouraging natural involvement and helping to develop and maintain a sense of belonging. What's more, by being informed of the company's performance and results, employees are confronted daily with the fruits of their labor, and motivated by their achievements.

Unite and motivate

The visibility and attractiveness of digital signage have a real impact on a company's sales performance, both externally and internally. As teams are confronted with company metrics on a daily basis, in real time, they benefit from a constant and proven source of motivation. Knowing their daily or monthly sales figures, or discovering the engagement provoked by their posts on social networks, enables employees to track their performance and value it, so as to be ever more motivated to surpass it. This information gives a sense of accomplishment, as it reflects the efforts and achievements of each individual. This increased visibility of information is also beneficial for the dissemination of data on the follow-up of different projects, to provide ongoing motivation to pursue a specific objective. Digital signage also has a direct impact on productivity, providing a real boost. Employees are fully aware of the tasks they have to carry out, and are more likely to join in with collective projects.

Retaining talent

Digital signage is a communication channel that can be used to broadcast a variety of multimedia content to share vision, objectives and values. From formal presentations of results to slideshows of photos from the latest team-building event, every internal communications campaign contributes to enhancing the operational, as well as the social, role of employees. Digital signage can be used to celebrate successes, to recognize the work of each individual, but also the small events that make up the life of the company, such as anniversaries. These messages create and reinforce a sense of belonging to the company, which in turn forges an attractive brand image to retain its talent and help them flourish in their careers. According to a study conducted by Queen's University Centre for Business Venturing Culture, corporate culture has a major impact on employees, with a 26% reduction in turnover.. Thanks to a strong corporate culture, employees are far more willing to stay with their current company than to leave it for the competition. What's more, more talented people apply to join them. Corporate culture contributes to a company's reputation and therefore to its attractiveness on the market, both for employees and for consumers.

Key figures for digital signage in the workplace

The digital transformation of companies is well underway since the health crisis of 2020, but above all it is more necessary than ever. According to a report by US research and consulting firm Gartner, 1 in 2 companies has already undertaken an upgrade or optimization of its digital transformation.. In particular, they are equipping themselves with digital tools designed to streamline their processes or automate certain tasks, in order to offer a better customer experience to consumers eager for ever-faster, more personalized responses. Their digital transformation is also a major challenge for their competitiveness and, ultimately, their long-term survival.

These notions are also closely linked to the employee experience, which is the focus of much attention from companies. Digital transformation not only aims to relieve employees of time-consuming tasks, so that they can concentrate on their real skills, but also to facilitate the transmission of information, so that they can progress more easily as a team. Companies anxious to retain their talents are therefore deploying measures designed to offer them a better work experience. In fact 82% recognize that the digital experience of employees is directly linked to company performance.

More than half the employees surveyed see the role of digital technology in improving motivation and engagement. However, they go hand in hand with fluid internal communication, offering the right level of information to all. This is where digital signage comes into its own: according to 78% of respondents to a study conducted by OMAC, digital signage attracts more attention than any other medium. On a company's premises, digital signage can reach all employees, even the deskless. They allow us to include and even involve employees in the field, who are essential to the running of the company, but often excluded from the head office information loop.

With digital signage, every message becomes more engaging, inclusive, relevant and memorable. This was demonstrated in a hospital study by Arbitron Inc. 75% of patients surveyed said they remembered a message delivered by a digital sign.. A similar study by the Out of Home Advertising Association of America (OAAA) found that digital signage had an exceptional recall rate of 83%.. This technology makes viewers more attentive and available to retain information, a key lever for achieving a common goal.

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By adopting Cenareo's internal communications software, companies of all sizes can benefit from the advantages of digital signage to maximize their performance and drive growth. With Cenareo, you can easily automate the distribution of your campaigns and messages at the click of a button, thanks to its fluid, ergonomic interface. Set up your publications in advance to save time, and stay relevant with real-time updates across your entire screen estate. This includes on-site and back-officedigital signage screens, as well as your staff's PCs and smartphones. In this way, information reaches all employees as close as possible to their workspace, and without effort. The Cenareo solution lets you easily create attractive, attention-grabbing content that's perfectly responsive to your different devices. Easy to deploy, fully centralized and high-performance, this software contributes to your digitalization efforts to improve your performance today.{{cta('f65cc672-4f20-43ff-8c1d-48da86386360','justifycenter')}}