According to an IPSOS survey, 75% of people remember communication via digital signage compared to 44% via static signage. These figures show the effectiveness of this tool in attracting attention and promoting memory. Discover the Digital signage figures in business for internal communication.
What are the advantages of digital signage in business?
Digital signage in business allows the distribution of various content on digital screens placed in strategic locations, in order to reach all employees at different times of their day. Much more effective than paper signage, it offers detailed communication that is always relevant to marketing, HR or communication departments, to support the operation and development of a company.
Engaging employees
According to a study conducted in 2021 by the Neuro-Insight Neuroscience Research Institute for the Outdoor Media Association (OMA), Communications broadcast on digital signage screens have 63% more impact than on traditional signs. This is proof of the powerful power of attraction of screens and their ability to catch and even maintain viewers' attention. In business, digital signage is becoming an effective communication channel to reach all employees, engage them and create interaction. By regularly communicating about the vision or goals of the company, each employee takes stock of their role to play in achieving a common goal. Digital signage offers the same level of information to everyone, thus promoting natural involvement and helping to develop and maintain a sense of belonging. In addition, by being informed of the company's performances and results, employees are daily confronted with the fruits of their work and motivated by their achievements.
Federate and motivate
The visibility and attractiveness of digital signage have a real impact on a company's commercial performance, externally, but also internally. As teams are confronted daily and in real time with company metrics, they benefit from a constant and proven source of motivation. Knowing their daily or monthly sales or discovering the commitment caused by their posts on social networks allows employees to monitor their performances and value them in order to be even more motivated to exceed them. This information provides a sense of work done, as it is a reflection of everyone's efforts and achievements. This increased visibility of information is also beneficial for the dissemination of data on the monitoring of various projects, to continuously motivate people to pursue a specific objective. Digital signage also has a direct impact on productivity, which is really boosted. Fully aware of the missions they have to pursue, employees more easily adhere to collective projects.
Retain your talents
Digital signage is a communication channel that allows you to broadcast a variety of multimedia content to share your vision, goals and values. From formal presentations of the results to the slideshow of photos from the last team building event, each internal communication campaign contributes to valuing the operational, but also social, role of employees. Digital signage can be used to celebrate successes to recognize the true value of everyone's work, but also the small events that make up the life of a company, such as birthdays. These messages create and reinforce a sense of belonging to the company, which itself builds an attractive brand image to maintain its talents and develop them in their careers. According to a study conducted by the Queen's University Centre for Business Venturing Culture, corporate culture has a major impact on employees, with 26% less turnover. Thanks to a strong corporate culture, employees are much more willing to stay in their current company rather than leave it for the competition. In addition, more talents are also applying to join it. Corporate culture contributes to the reputation of the company and therefore to its attractiveness on the market, for employees but also for consumers.
Key figures for digital signage in business
The digital transformation of businesses has been largely under way since the health crisis of 2020, but especially more necessary than ever. According to a report by the American consulting and research firm Gartner, 1 company out of 2 has already undertaken an upgrade or optimization of its digital transformation. They are specially equipped with digital tools designed to streamline their processes or to automate certain tasks in order to offer a better customer experience to consumers, eager to obtain ever faster and personalized answers. Their digital transformation is also a major challenge for their competitiveness and, ultimately, their sustainability.
These concepts are also closely linked to the employee experience, which is the subject of particular attention by companies. Digital transformation aims to relieve employees of time-consuming tasks in order to focus on their real skills, but also to facilitate the transmission of information to make progress more easily as a team. Companies that want to retain their talent are therefore deploying measures aimed at offering them a better work experience. They are by the way 82% recognize that the digital employee experience is directly linked to business performance.
Among the employees interviewed, more than half saw the role of digital technology in improving motivation and commitment. However, they go hand in hand with fluid internal communication, offering a fair level of information to everyone. It's there the value of digital signage on screens, which, according to 78% of respondents in a study conducted by the AMCA, captures attention better than any other medium. In a company's premises, communication via dynamic signage therefore makes it possible to reach all employees, even the deskless ones. They make it possible to include and even involve employees in the field, who are essential for the operation of the company, but often excluded from the head office information loop.
With dynamic signage, each message thus becomes more engaging, inclusive, relevant and memorable. This was shown by a study conducted by Arbitron Inc. in a hospital environment. 75% of patients interviewed as part of this study said they remembered a message broadcast by a digital panel. The same goes for the study by the Out of Home Advertising Association of America (OAAA), which determined that the digital signage had an exceptional memory rate of 83%. This technology makes viewers more attentive and available to retain information, a key lever for federating around common goals.
By adopting the internal communication software by Cenareo, businesses of all sizes can benefit from the advantages of digital signage to maximize their performance and drive their growth. With it, easily and in one click, automate the distribution of your campaigns and messages from its interface with fluid and ergonomic navigation. Set up your publications in advance to save time, always stay relevant with real-time updates across your entire screen fleet. This includes the screens of digital signage on site or in the back room, but also the PCs and smartphones of your employees. Thus, information impacts all employees as close as possible to their workspace and effortlessly. The Cenareo solution allows you to simply create attractive content that attracts and attracts attention, perfectly responsive to your various devices. Easy to deploy, fully centralized and efficient, this software contributes to your digitalization efforts to improve your performance today.
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