How do you make ten videos in under two hours?

March 19, 2019

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Our US collaborator Rewan challenged EasyMovie France to produce ten videos in under two hours. How did we go about it, and what was the outcome?

Step 1: Create a simple format

Before you start shooting your videos, you need to know what you want to shoot and what questions you want to ask. If you're creative, list all the ideas that come to mind. If you're looking for inspiration, use successful formats such as Fast & Curious, or take inspiration from other ideas on the web. The advantage of these formats is that the storyboard used is always the same. Only the speakers change.

Nous avions pour idée de mettre en avant nos équipes de développeurs. Le format questions/réponses proche du Fast and Curious s'est imposé. Une fois les cinq questions trouvées, il nous restait simplement que le template à créer. Une fois ce dernier conçu, nous pouvions passer à l'étape suivante, à savoir, le choix du lieu de tournage.

Step 2: Choosing the location

Determining your shooting location will depend essentially on the type of video you want to make. For a classic video interview, make sure your collaborators are seated. Choose an armchair, a stool or even a footstool for relaxed interviews. The aim here is to make them comfortable and reassure them in front of the camera. As for the location, you can film in a room, or in the middle of an open space (for the more courageous and equipped with a lapel microphone).

For micro-trottoirs, be careful not to have any interference on your videos, such as garbage cans, construction work or shouting in the background. Finally, check your rushes carefully at the end of shooting, as wind can make it impossible to listen to your video.

For our part, we chose to use a solid color background to avoid changing location. We then had to appeal to a large number of people in a minimum of time. The advantage of using this background is that employees can scroll more quickly without having to move the equipment for each shot.

Step 3: Catching the "actors

If defining the shooting location was the easy part, catching your colleagues is a little more complicated. Some will tell you they don't have the time, others will promise to be there but postpone due to unforeseen circumstances, and so on. In short, finding a speaker isn't that easy - well, almost.

When you ask an employee to make a video, their first thought is that they'll have to find the time to take part. Reassure your employees by offering them not to make a video, but to answer five questions in a short sentence. They'll tell you they'll have time to help you.

We went to the developers one by one during their breaks or while they were working, and asked them if they had a minute to spare. We then took them to the room where the equipment was already ready, and shot the video following the appropriate storyboard.

Step 4: The result

The aim of these videos was to announce that we were recruiting. The ten videos were produced in just under two hours, and all employees agreed to take part. The effect was manifold: on the one hand, the videos were a hit on social networks, and on the other, each employee loved making his or her own video. What's more, it also enabled the in-house teams to find out a little more about their employees.

You can find all our videos on our LinkedIn page or our YouTube channel. If you'd like to make your own videos, visit our website.