Do you have the answers, but no idea how to properly formulate or organize them? Don't worry, Théophile will explain to you how to become the best interviewer in the world!
Preparing for an interview is not as easy as it seems. As our dear customer success manager, Théophile, says so well,” It can't be improvised“. So here are a few quick tips to help you prepare your own.
The format
The interview format is undoubtedly one of the most used in the world of corporate video. This journalistic device makes it possible - or in any case attempts - to obtain answers to the questions that everyone asks. It is still necessary to identify them well.
Just imagine: you are facing Mark Zuckerberg - founder of the social network facebook -, you have not prepared your questions and once faced with him you improvise. You start the dialogue. The discussion is fluid. You ask him how Facebook and its latest partnerships are doing. The interview ends and you realize that you have completely forgotten to ask him any questions about the controversy around the storage of each user's personal data... A beautiful Missed opportunity because of an interview that you let drift into a simple conversation.
Also, keep in mind that if the questions are well asked, there is a good chance that the answers will be crystal clear. So clear that you won't even have to include your questions - handwritten or oral - and you'll end up with a video plus shorter and more dynamic. All the more reason to write your questions well. Let's just attack the editorial team.
Writing
Always keep the List of questions at your fingertips when you meet someone in order to get information from them. You understood that.
Beyond that, Théophile like the rest of the editorial staff of Play! We advise you to Write down any answers, in addition to questions. Indeed, if you expect a few answers from your interlocutor, you can plan for Bounce questions. These are “unexpected” questions that creep into the discussion with your intervening to be sure not to miss another opportunity to retrieve some information.
La quality of writing of your questions must also demonstrate a certain rigor. If you have the list of questions in the form of slightly barbaric notes, you may not find the right words at the fateful moment. A poorly chosen or imprecise word can make your interview turn into a drama. The speaker could get offended, or more simply not understand the question, and therefore answer on the side... It would still be a shame to put in place such a preparation to be ineffective during this famous meeting.
You now have all the keys in your hands, it's up to you to do great interviews now!
While waiting for our next article, here are some videos that will teach you how to become a great director of corporate films.
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