New digital communication tools

France has 60.92 million Internet users, or 93% of its population: today's companies can't ignore this fact and deliberately do without a digital communications strategy. To achieve their objectives, they benefit from a whole range ofdigital communication tools to steer and manage all their actions. Find out more about these essential tools for greater efficiency and relevance.

Digital communication tools: what are they?

Digital communication refers both to the digitization of information media in a digital ecosystem, and to all communication strategies applied to the digital domain. In this second definition, digital communication is understood as an objective to be achieved through the implementation of a certain number of actions, using tools and media. The latter are involved in the creation, planning, distribution and even analysis of communications. Guaranteeing speed, efficiency and precision, digital communication tools are beneficial both internally for operational considerations, and externally for the company's image and customers.

Digital communication tools

Among the range of digital communication tools available, we distinguish between external tools and those dedicated to internal management and automation.

External digital communication tools

External digital communication tools are designed to maximize your digital marketing or marketing direct actions, to increase your visibility and manage your interactions with your audience.

Social networks

Social networks have become essential channels in any digital strategy. In just a few years, they have evolved from basic platforms for exchanging and publishing content to environments dedicated to live video and commerce. Whether Facebook, Instagram, LinkedIn, TikTok or Twitter, each social network is an independent medium with its own audience, codes and modus operandi.

Animating, managing and optimizing your social networks represents many challenges, but also many opportunities: in addition to being visible to an exponential number of people, a company can get closer to its target audience and get to know them better.

To develop a solid Social Media Optimization strategy and simplify the day-to-day management of your social networks, tools such as Hootsuite enable you to identify the best times to publish, centrally manage all your publications and interactions on your various social networks, and analyze the performance of your Social Media campaigns thanks to a wide range of metrics.

Emailing

Theemail marketing or newsletter are digital communication tools that have become almost commonplace, but are in fact extremely effective. There's no better way to interact with your target audience than through communications that arrive directly in their mailboxes. In addition to being highly economical, cost-effective and easy to deploy, they enable you to address your list of prospects and customers in a personalized way to generate more sales and create a solid relationship.

Without a dedicated tool, sending email marketing and managing your contact list can be tedious. To simplify this operation, a number of tools, such as MailChimp, Mailjet and Sendinblue, have been developed to create, program, manage and analyze the performance of emailing campaigns, with varying degrees of sophistication.

SEO and SEA

These are two search engine optimization strategies - Search Engine Optimization (SEO) and Search Engine Advertising (SEA) - designed to increase your website's visibility tenfold.

SEO is the creation of high-quality editorial content, optimized with relevant keywords, to bring your site to the top of search results. Content production is a time-consuming task, requiring technical skills. It relies on tools such as Google Keyword Planner or Ubersuggest to determine which keywords are the most relevant, SEMRush to track your positioning on Google, or YourTextGuru to write optimized texts.

SEA works in the same way as display advertising. The company pays for a sponsored ad, which appears at the top of the search results page for the keyword it wishes to position itself on.

Digital signage

Digital signage is a digital communication tool that consists of displaying multimedia content - video, text, photos, etc. - on digital screens. - on digital screens. It enables information to be transmitted remotely and in real time on screens used in-house, at points of sale or in public spaces. With this innovative tool, companies stand out from the crowd and reinforce their brand image: the power of attraction of the screens arouses the interest of the target audience, for greater commitment and visibility.

The Cenareo solution dedicated to digital signage is an essential partner for deploying communications that are always contextualized, adapted to the audience and impactful. With its ergonomic CMS platform, accessible from any device, teams of communicators can manage an unlimited amount of content. With the help of performance Cenareo indicators, you can evaluate your campaigns for greater relevance and effectiveness, to optimize the impact of your on-screen communications.

Internal digital communication tools

Internal digital communication tools help you to better manage your strategy, by simplifying or automating marketing digital procedures.

CRM

CRM (Customer Relationship Management) tools enable you to manage your entire customer relationship from a single platform. This software centralizes all data relating to prospects and customers, as well as key performance indicators for digital communication strategies.

CRM is a company's true dashboard: it centralizes all its customer knowledge, increases sales and boosts productivity through automation. Among the best-known tools are HubSpot, Salesforce and Zendesk.

Editorial management tools

To manage your editorial strategy and content publication effectively, editorial planning is an essential digital communications tool. In addition to helping you anticipate the year's high and low points by giving you an overall view of your communications, it helps you organize your day-to-day activities and remain consistent with your editorial line. Its form can be more or less elaborate: a simple Excel document may be just the thing, while some may prefer to use tools that offer advanced options and an interface adapted to collaboration and project management. Among the available tools, Asana and Trello stand out for their ease of use and teamwork features.

Performance monitoring and analysis tools

Teams at marketing or in the communications field are constantly analyzing their digital communications activities. This not only enables them to assess the effectiveness of their measures, but also to detect potential modifications to be made, using statistics.

To assess the impact of your website's publications, digital communication tools such as Google Analytics enable you to measure your audience and study visitor paths. What's more, all the tools mentioned above offer advanced features for analyzing and tracking performance through quantified reports.

Internal communication solutions

Internally, companies have developed the digital workplace, accessible to all employees from any device, wherever they may be. This brings together all the tools needed to enable each employee to work remotely or on-site. To meet the challenges posed by the hybridization of working methods, the use of internal digital communication tools is an essential solution for guaranteeing inclusive and democratic access to information.

The Cenareo internal communications solution maintains the link between teams, fosters cohesion and ensures the transmission of relevant communications to all. Adapted to all screens, one to many and one to one, this innovative internal communications software consolidates employee commitment and productivity tenfold.

Thanks to unified, high-impact communication with Cenareo solutions, keep your customers and teams informed. Easily create and distribute your internal or external communication campaigns, to enhance the employee experience or your visibility. Invite them to a new communications experience, for total digital inclusion that multiplies audience engagement.