In a company, it's unlikely that all employees are born with the skill set of the perfect little speaker. But that doesn't mean they should be left in their corner. Florent - sales manager at EasyMovie - shows you how to prepare any speaker for the camera.
It may sound ambitious when you put it like that, but at EasyMovie, everyone is likely to be in front of the camera at any time. And don't get the idea that all EasyMovians are constantly on the go, but let's just say that everyone has got used to their own rhythm.
Even if you don't expect to find Hollywood's next rising star when you watch a corporate film, let's face it: a good speaker will always be more convincing than a bad one... Nevertheless, before making your speaker the star of your company, you need to know what it means to be a good speaker.
A good speaker, then, is first and foremost someone who doesn't cry while the camera is rolling... Ask him to smile a little, without grimacing, if you don't want to give a depressed, overly formal image of your company. If his smile is too forced, try telling him a joke you find funny. There are many ways to put a speaker at ease.
If there were a single criterion to define a good speaker, it would be articulation. Pay close attention to the flow of speech and the correct pronunciation of words during filming. If you don't pay enough attention to this, you have two choices when you receive your video: you publish it and nobody understands, or you redo the video... To make the right choice - even if it's the kind of choice you'd never want to have to make - we'll give you a hint: don't take the easy way out.
These - admittedly relatively well-known - criteria can be achieved much more easily if you follow all the advice given by dear Florent. If you remember to send the script ahead of time, make your speaker drink water before the shoot or go over the script with him, he won't have to think about anything but his smile and articulation. The hard part is over.
What's it all for?
Once again, we're not here to show you the fire, but you can assume that your speaker, the moment you put him or her in the foreground of a video, becomes the image of your company. Far be it from us to pressure you into choosing the best possible speaker - on the contrary. We've said it before, so we might as well say it again: anyone who works is legitimate in front of a camera. As we said at the outset, no one expects to see the Deniro of corporate films when they look at what you share on LinkedIn.
Essentially, the web surfer hopes to see someone whose shirt won't hurt his eyes, and for that we refer you to Anna's tutorial, which gives you all the secrets for organizing your special shoot dressing room, and whose discourse is as limpid as it is intelligible.
Got it? If you need more, take a look at Ludiwine's tips on how to relax your speaker before a video.
On that note, we'll leave you to review your texts and outfits before shooting to send us the results. We have no doubts about your success from now on.
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