Social networks: how can companies use them?

30/7/2019

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Arriving at the same time as the millennials, and accentuated by Generation Z, social networks have become the preferred distribution channels for companies. Initially intended for external use, companies are increasingly adopting them for internal communication. So what are the possible uses for a company?

A history of communication

If smartphones were created to make calls, social networks are used... to communicate! Indeed, every company can express itself in different ways. It can do so both externally and internally.

Externally, for example, you can publicize your participation in events or share the posts you write.

Conversely, you can also communicate internally via platforms such as WorkPlace or Slack. These will enable you to publish your content to all your teams.

Through these networks and these modes of communication, you can be sure that your targets will receive the right message at the right time. Add to this the fact that you'll also be able to get feedback on your actions, as social networks are conducive to exchange - a perfect transition for our second point.

Create a community

As we've just seen, communicating on social networks will create interaction with your audience. By interacting with them and posting regularly, you'll build a community. It's important to have a community on social networks, because it's they who will drive your business to success.

If they like your company, they'll become "ambassadors" of your brand and talk about you without you having to do anything. So take the time to respond to their comments, and encourage them to exchange and share with you.

Become a recognized player

Once you've mastered the art of communicating and interacting on social networks, you can become a recognized player. There's nothing like social networks to try out new things and create a buzz.

Take Konbini, for example, and their famous Fast and Curious. When they first published this format in public, they had no idea that it would gain worldwide recognition. However, thanks to its community, Konbini has become an influential medium on social networks.

Inspiration to create

Looking at social networks from a macro point of view is like looking at a school. Information is exchanged, people create new projects and so on. All this information feeds companies in the creation of new projects, both internally and externally.

Indeed, as we saw earlier, media outlets such as Konbini offer video formats featuring celebrities. Companies have taken up this format and adapted it for their employees.

It is therefore not uncommon to see Fast and Curious companies on the networks, as our customer Aptiskills did:

But video formats aren't the only inspiration. Anything that's broadcast on the networks can be reproduced by anyone. Whether it's events, business ideas or calls to action. It's this last point that we'll be addressing in the next section.

Acquiring customers

Of course, social networks are a goldmine for businesses. In fact, the sheer number of companies and people present on these channels makes them ideal for prospecting and customer acquisition. Whether through paid advertising or by redirecting to an external page, chasing leads requires a good strategy upstream. However, an excellent knowledge of marketing digital is required to ensure a good return on investment (because, yes, network advertising is expensive).

Sharing your employer brand

Let's end this article with a point that you absolutely must not overlook: your employer brand. Because social networks are first and foremost a means of expression for companies, you might as well take advantage of them to get your message across. Whether you're recruiting, onboarding or supporting causes that are close to your heart, social networks are the perfect place to highlight all those great projects.

That's right, storytelling is now at its peak on the networks. So put your company in the spotlight and you'll see that all the great points we've mentioned above will naturally come true.

You've reached the end of this article. We hope you enjoyed it. If you were interested in this topic, have a look at our other articles: