Presenting your product on video has many advantages for companies. Customers feel reassured, and purchase intent is greatly increased. However, care must be taken when filming your video presentation to ensure that it showcases your product to best advantage.
Defined objectives
As with any marketing or marketing strategy, before you start anything, you need to define your objectives. Take the time to define the objectives of your video campaign. The stakes are not the same depending on the distribution channel used. Advertising or presenting a product on your site is not the same thing.
Find out which distribution channel you want to use, and take inspiration from content produced for that type of channel.
A well-defined scenario
Before you start your video, you need to prepare your speech. To do this, write your texts beforehand. Think about the different shots you want to film. Make sure you know if you want to film illustration shots or voice-overs. This will add character to your video and clarify matters for customers. You can also insert keywords into your video to liven it up.
A format to choose from
Once you've defined your needs and scenario, you need to choose the right video format. You have several choices:
- The classic video format:
The format in which you are the director. Whether you're filming with a camera or a smartphone, there are several formats available. The square format will be very useful if you want to showcase your product on social networks like Facebook. The vertical format if you want to broadcast your product as an Instagram or Snapchat story.
- The video experience format
With this format, you highlight the experience a customer can have. Through illustrations and interviews, you can provide more details about your product. Take inspiration, for example, from Bergerat Monnoyeur's video:
- The video format in motion design
This format is a little more complicated than the others, and will require the help of a design professional. You won't need to film or use actors. All you have to do is use images and create animations around them. Here's an example:
The shoot
To make the perfect corporate video, you'll need the right equipment. Whether you're filming your product with a camera or a smartphone, don't forget your LED panels. They'll help illuminate your product, making it stand out even more. If you're going to do interviews or speak in your video, don't forget your microphone.
Once your shots have been filmed, check the quality of the images and that the sound is present. Don't hesitate to shoot your shots several times, varying the angle of view for the most effective illumination of your product.
Assembly
Once your video is complete, you need to move on to editing. To highlight your product, we recommend adding a voice-over to some of your illustration shots. This will add cachet and allow customers to observe the product while listening to its features.
You can also add background sound to accompany your video. This will help your audience relax while watching your video.
Finally, we recommend that youadd subtitles, as videos today are watched without sound.
Now you know how to make a success of your product presentation videos.
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