The end of the year is approaching, and you're wondering how to wish your customers an original and memorable New Year's greeting? Video is a great way to stand out from the crowd, and we've put together the perfect example with the help of our customer success manager Théophile.
It goes without saying that it's essential for you to send out greetings internally, as this helps to strengthen your team spirit, and externally, as it maintains your relationship with your customers. So why video rather than written greetings? We'll tell you why right here. ⬇️⬇️⬇️
1. Virality.
At EasyMovie, we'll never tire of repeating that video accounts for 80% of web traffic, 3.75 times more shares than an article without video, and generally speaking, 80% of a site's visitors will watch a video rather than read the written content that follows it. A one-minute video is worth 1.8 million words, so save yourself a million-word e-mail and spend twenty minutes making your year-end video.
It's easy to watch and won't put off your customers and colleagues. It's obvious that getting your message across via video is more effective than an e-mail, no matter how well-written. Of course, using video for your New Year's greetings is no exception to the rule, and achieves exactly the same results.
2. Originality.
More a piece of advice than a real argument, at the end of the year, everyone receives greetings, only your video can make the difference, whether it's for your customers or your employees. All it takes is one word: originality. You don't have to look far, just be yourself.
This is one of the video formats where you're freest to let your creativity speak for itself: no product to sell, no formal information to convey, it's all about you and your desire to celebrate this event with everyone. So, for a successful video, be sincere and you'll get an authentic message that will stand out from the rest.
3. Customization.
The end-of-year video is also a way of summing up your year and sharing your future projects with everyone. Communicating your values and thanking all those who have supported you will give you an emotional boost. We remember a video that has touched us more than an impersonal message sent simply as a courtesy. This video is the moment to forget yourself, to highlight the importance of your employees in your past and future years.
Celebrating the festive season isn't just about wishing your employees and customers a happy New Year and a Merry Christmas. It's about nurturing relationships for a new year full of promises and partnerships.
So go ahead and turn your best wishes into an authentic and original video! If you like the idea, simply come back to our customer success managers, and for newcomers, take a detour to our site for a pleasant discovery of the digital world.
If you liked the article, don't hesitate to discover our other contents:
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