What is a solution digital signage system?

A few definitions to help you understand digital signage

Digital signage
Digital signage goes by many names: digital signage, digital media, digital display, on-screen communication and many others. All these terms refer to the broadcasting of a message on a display screen.
There are several "models" or "architectures". If you're not familiar with the notions of SaaS or On-premise, please consult this article: Understanding digital signage.

Digital signage software
This is a software tool, or Content Management System (CMS), used to control displays on a fleet of screens. The CMS, often a platform accessible from your computer or smartphone, enables you to create and administer your messages on your screens centrally. Your content is delivered to each screen by a player, often a box plugged in behind the screen, or integrated directly into your screen.

Content
For digital signage, this can be: digital images, videos, web pages, data, timetables, restaurant menus or simply text.

Display screens
These are professional screens such as LCD, LED, totems, plasma screens or projectors for displaying content. We find them in public and private environments: public spaces, airports, train stations, museums, stadiums, retail stores, hotels, restaurants or commercial buildings...

There are many solutions on the market, and it can be difficult to sort through them all. Here are a few criteria to help you benchmark your solutions.

The benefits of digital signage

Digital signage opens up a world of possibilities. Its animated images and visually appealing graphic elements capture the interest of your audience and targets far more effectively than static, poster-type displays.

With digital signage software, you caninstantly update and modify the content and context of your communications. You can ensure that your displays are always captivating, up-to-date and relevant.

Digital signage is the ideal tool for revitalizing your business, showcasing your points of sale and boosting productivity. Its great adaptability enables it to modernize a brand's image, enhance the know-how of a point of sale or reception area, or unite employees.

Digital signage is also perfect for revitalizing reception areas, promoting products in pharmacies, providing information in restaurants, providing waiting time or guidance in administrations and institutions, and informing and welcoming people in tourist offices or real estate agencies.

→ See deployment examples.

This new communication channel is a real bridge between the online and physical worlds. It therefore complements the rest of a brand or group's communication strategy: 

"We regularly recommend that our customers adopt a digital signage strategy. The idea is to develop good visibility at the point of sale in addition to their marketing digital strategy." B.Leclerc - Your SEO Agency

Going further with interactive digital signage

Give your messages a new dimension by interacting with your customers. Synchronized with a smartphone, tablet, QR code or button, broadcast content can be triggered by users.

In addition to engaging your prospects or customers,interactive signage allows you to learn more about them through marketing data-driven. For example, you can launch a promotional program where customers can sign up to receive e-mail newsletters, or take part in a survey in exchange for a discount. You can refine messages over time, making them ever more relevant to the target audience.

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To remember

Digital signage consists of three elements:

• A solution softwareor CMS, accompanied by its player to manage screens, messages and their broadcast context
• Visit contenti.e. messages
• The screens : professional or simple TV

It is used in the retail sector, in the shopsby advertising agencies DOOHadvertising agencies, but also for internal communication and establishments open to the public. An information and promotional tool, it can also be interactive.
New digital signage solutions can automate the delivery of your messages using context weather, stock levels, traffic, etc.

Cenareo is an intuitive, scalable solution Saas solution perfectly adapted to the needs of communications professionals in all sectors: Point of sale, Internal communications, Hotels and Restaurants but also DOOH.

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