To talk about your business, you have several choices: the long description, the timeline and the corporate video. We are going to come back to this last point to explain to you why doing it is a ”Must Do“.
If, like us, you've noticed that corporate video is much more present today than it was ten years ago, then you've come to the right place! In fact, it is a logical continuation of things. Phones are better and video quality has continued to increase. Is this a sign to encourage you to use it on a daily basis in your society? For us, it's obvious.
It leaves an impression
A corporate video can allow your customers but also the various visitors to get an idea of your company. They will watch your presentation video and will learn more about you after it. The fact of carrying out the latter shows that your business exudes transparency and proximity.
The visitor will then have a foretaste of the atmosphere that reigns in your workplace. It will even encourage him to work with you. A company where it is pleasant to work and which attracts many candidates.
It allows you to recruit
And yes, you certainly did not expect it and yet... If there is one thing that is looked at first when looking for a job, it is the description of the company. The latter is often incomprehensible or too long. That's where corporate video comes in. En summarizing the company's activity And in showing the working atmosphere, the candidate is more easily captivated.
A corporate video that makes you want to join the company is synonymous with success. Today, a lot of people rely on The Wow effect that instantly triggers an emotion in the viewer. If your achievement succeeds in triggering this reaction, spontaneous applications will explode!
It improves your reputation and more!
It was necessary to return to this point set out above. You made your video and published it on your website. Very good but still? Also publish it on social networks and talk about it around you. By publishing it, you will thus have direct feedback from your customers but also from potential prospects. But not only that! As we mentioned, you will also be able to attract future talent through this broadcast.
Social networks are the first channel that draws traffic to your website. Add to that that your video improves your SEO. Google's small robots rank videos first on the search engine. So when visitors type your business on the web, they'll find your video right at the top of your site. Practical, no?
It helps your teams
Whether you are a salesperson, HR manager or even an intern, your corporate video allows you to present yourself to your employees. It will also help prospects find them again at any time The presentation of the company on the networks.
In addition, your teams can use your audiovisual creation as a “business card”. Clearly, you leave your targets with the video summarizing your business while remaining at their disposal for all other additional questions.
She stays in memory
Finally, the last point of our article is that the video is memorable. Why read a business description page when you can watch A 2 minute video ? A text provides a lot of information to the reader but only a few will remain in their heads. The video addresses this problem. Add keywords in your video or images to ensure that your target retains the most relevant information. So place them using the example as our dear Yannis indicated in This article.
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