Why make a corporate video?

January 29, 2019

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When it comes to talking about your company, you have several choices: the long description, the timeline and the corporate video. We'll come back to this last point to explain why making one is a"must do" in 2019.

If, like us, you've noticed that corporate video is much more prevalent today than it was ten years ago, then you've come to the right place! In fact, it's the next logical step. Phones are more powerful and video quality has continued to improve. Is this a sign to encourage you to use it on a daily basis in your company? For us, it's a no-brainer.

It leaves an impression

A corporate video can give not only your customers but also visitors an idea of your company. They'll watch your presentation video and learn more about you as a result. Making a corporate video shows that your company is transparent and approachable.

The visitor will then get a taste of the atmosphere in your workplace. This will even encourage them to work with you. A company that's a pleasure to work for and that attracts many applicants.

It allows you to recruit

And yes, you probably didn't expect it, but... If there's one thing that's looked at first in a job search, it's the company description. It's often incomprehensible or too long. That's where the corporate video comes in. By summarizing the company's activity and showing the working atmosphere, candidates are more easily captivated.

A corporate video that makes people want to join the company is synonymous with success. Today, many people rely on the Wow effect, which instantly triggers an emotion in the viewer. If your production succeeds in triggering this reaction, unsolicited applications will explode!

It enhances your reputation and more!

We had to come back to the point made above. You've made your video and published it on your website. That's great, but what else? Publish it on your social networks and spread the word. By publishing it, you'll get direct feedback from your customers and potential prospects. But that's not all! As we've already mentioned, you'll also be able to attract future talent thanks to this distribution.

Social networks are the first channel to drive traffic to your website. Add to this the fact that your video improves your SEO. Google's little robots rank videos first on the search engine. So when visitors type in your company on the web, they'll find your video just above your site. Practical, isn't it?

It helps your teams

Whether you're a salesperson, HR manager or trainee, your corporate video will introduce you to your colleagues. It will also help prospective customers to find the company presentation on their networks at any time.

What's more, your teams can use your audiovisual creation as a "business card". In other words, you leave your target audience with a summary video of your business, while remaining at their disposal for any additional questions they may have.

It remains in memory

Finally, the last point of our article is that video is remembered. Why read a company description page when you can watch a 2-minute video? A text gives the reader a lot of information, but only a few stick in their head. Video solves this problem. Add keywords to your video or images to ensure that your target retains the most relevant information. Place them as our dear Yannis pointed out in this article.

And that's it, the article is finished, we sincerely hope you enjoyed it. If you have any questions, please leave a comment and we'll be happy to answer them ☺️.