Paris - July 10, 2023 - Cenareo, a key player in the on-screen communication market, announces the acquisition ofEasyMoviea pioneer in corporate engagement video, and aims to become the leading provider of strategic communication software, focusing primarily on video for internal and external communication.
A dynamic of growth and consolidation
Founded in 2012, Cenareo develops software solutions to support the communication strategies of major international groups. Its software is used both to support point-of-sale communication via retail media (Saint Gobain, Boulanger, Fitness Park, Celio) and for internal communication with a focus on employee engagement (SNCF, Axa, Engie, Spie).
The company, which became profitable in 2022, presented a new product called Flex the same year, enabling communications to be broadcast in its customers' digital workplaces. It then acquired its first stake in La Playlist, a publisher of point-of-sale sound animation software, in order to offer audio broadcasting in addition to video broadcasting.
This acquisition is the first step in our build-up strategy. Our ambition is to become a leader in strategic communication software in Europe, and this acquisition is one of the first building blocks.
David Keribin, CEO of Cenareo
A 360° offering for strategic corporate communications
The acquisition ofEasyMovie marks a new stage for Cenareo: the group's software will provide companies worldwide with the ability to act on their strategic video communication: from pre-production to production, via online broadcasting, in digital workplaces or on screens located in offices or points of sale.
The company operates in buoyant markets: by 2021, the corporate video and digital signage markets will be worth 18 and 25 billion dollars respectively, with average annual double-digit growth (12% and 16%).
We are delighted to be joining forces, bringing to the table the expertise we have acquired in the video creation market. The solution will enable us to support our customers in their global strategic communication issues, a particularly important challenge for companies in the current context.
Nicolas Cazeneuve, CEO of EasyMovie
The group thus formed has over 75 employees on 3 continents, with teams in New York, Paris, Tunis and Labège, its head office.
