For the 4th year running, Cenareo, an innovative company developing a digital signage management solution in SaaS mode, will be exhibiting at Vivatech. The company, which will be present on May 16 at the HPE (Hewlett Packard Enterprise) stand, will be unveiling its latest innovation, which enables communication campaigns to be broadcast according to rain or shine!
We're delighted to welcome Cenareo to our Lab this year. Cenareo is an ambitious company with a highly innovative technology. We supported it via our Start-up program in 2018, during which year Cenareo raised €2.5M and expanded internationally.
Maud Samagalski, Director of marketing in charge of HPE's Start-up Program in France
We're delighted to be taking part once again in Vivatech, the world's leading innovation event. We'll be there on May 16, the busiest day, to present our new technology.
David Keribin, CEO of Cenareo
A day of highlights
The day of May 16 will be punctuated by pitches and demonstrations for the Cenareo teams! In particular, they'll be showcasing their latest innovation: the ability to create communication campaigns whose distribution is automatically determined according to - literally - rain or shine!
Weather conditions have an impact on our habits, reactions, behavior and emotions. For these reasons, and for their high potential for promotional effectiveness, the use of weather is a key element in marketing and communication strategies. The combination of meteo-marketing and digital signage is a major asset in the race for differentiation, particularly in the world of distribution and retail, where meteo-marketing is a key issue. The functionality offered by Cenareo is a prerequisite for building contextualized communication that is relevant to the audience.
David Keribin, CEO of Cenareo
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