Understand everything about digital signage
Dynamic digital signage is a communication and advertising tool that is increasingly used by communication and marketing professionals, as well as by HR managers in businesses.
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What is digital signage?
Digital signage is a communication tool that allows multimedia content to be broadcast, remotely and in real time, on a network of digital signage media.
Digital signage supports are professional display screens, screen walls, interactive terminals, or even television or computer screens. These display supports can be placed indoors (shops, windows, businesses...) or outside (giant billboards, bus stops...). Digital signage is an innovative communication channel, a major part of the digital transformation of stores and businesses allowingeffectively engage an audience And ofsend messages instantly.
- Increase in traffic
- Increase in the average basket
- Improving the inventory turnover rate
This allows you to create and update your point of sale communication campaigns in a few clicks, in an intuitive, simple and fast way. Adapted to seasonal sales, templates are perfect for glocal communication: you can reach out to your local teams with confidence to update the necessary information and make your brand image shine. The models can be customized to your graphic charter on request.
How does digital signage work?
An efficient digital signage system is based on the following 3 pillars: a screen, a player and a content management software.
The communicator wishing to disseminate information connects to digital signage software on any computer (if it is a SaaS system (Software as a Service)). He can then send its content, broadcast feeds updated in real time and create content. The user then chooses the screens on which he wants to broadcast, as well as the programming of his content. The content is finally sent to the display players who are responsible for broadcasting the media on the screens. The solutions proposed today are almost all based on the use of a data exchange network. It is a local network in the case of an on-premise system or internet network in the case of a SaaS system.
The benefits of
digital signage
Digital signage is a simple and powerful tool that can serve a large number of distinct and varied purposes. Each use case will find its own benefits from using a digital signage system.
- Message automation
intelligent programming as well as the possibility of adding information feeds updated in real time makes the Cenareo solution as simple as it is quick to use. Teams gain in productivity! - Attractiveness and interactivity
Dynamic content attracts the attention of your targets and screens allow you to broadcast interactive content to engage your audience. - Contextualization and impact
Messages delivered in context have much more impact. Digital signage screens and the Cenareo digital signage solution offer wide possibilities for contextualization!
Advertising digital signage
Digital Out of Home (DOOH) has taken a considerable place in the advertising world. Advertising screens have become essential.
Outdoor advertising digital signage makes it possible to reach a large number of people without interrupting them in their activity.
In addition, theoutdoor digital signage contextualized has better impact and memory rates. Indeed, it makes it possible to broadcast weather-reactive campaigns, geolocated campaigns or campaigns linked to external data: road traffic, sales, stock status...
