Understanding digital signage
Digital signage is a communication and advertising tool increasingly used by communications and marketing professionals, as well as by corporate HR departments.
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What is digital signage?
Digital signage is a communication tool that enables multimedia content to be displayed remotely and in real time on a network of digital signage media.
Digital signage media include professional display screens, screen walls, interactive kiosks, TV or computer screens. These displays can be placed indoors (stores, shop windows, businesses...) or outdoors (giant billboards, bus stops...). Digital signage is an innovative communication channel, a key element in the digital transformation of stores and businesses, enabling them toeffectively engage an audience anddeliver messages instantly.
- Increased traffic
- Increase in average basket
- Improve inventory turns
This allows you to create and update your point-of-sale communication campaigns in just a few clicks, intuitively, simply and quickly. Adapted to the seasonality of sales, the templates are perfect for glocal communication: you can confidently hand over to your local teams to update the necessary information and let your brand image shine. Templates can be customized to your corporate identity on request.
How does digital signage work?
A high-performance digital signage system rests on the following 3 pillars: a screen, a player and content management software.
The communicator wishing to broadcast information connects to digital signage software on any computer (if it's a SaaS system (Software as a Service)). He can then send his content, broadcast updated feeds in real time and create content. The user then chooses which screens to broadcast to, as well as the content schedule. Finally, the content is sent to the display players, which are responsible for distributing the media to the screens. Almost all of today's solutions are based on the use of a data exchange network. This may be a local network in the case of an on-premise system, or the Internet in the case of a SaaS system.
The advantages of
digital signage
Digital signage is a simple yet powerful tool that can be used for a wide variety of different purposes. Each use case will find its own advantages in using a digital signage system.
- Message automation
intelligent programming and the ability to add real-time updated information feeds make Cenareo as easy as it is fast to use. Teams gain in productivity! - Attractiveness and interactivity
Dynamic content attracts the attention of your targets, and screens can be used to broadcast interactive content to engage your audience. - Contextualization and impact
Messages broadcast in context have far greater impact. Digital signage screens and the Cenareo digital signage solution offer a wide range of contextualization possibilities!
Digital signage advertising
Digital Out of Home (DOOH) has taken on a considerable role in the world of advertising. Digital out-of-home (DOOH) advertising screens have become indispensable.
Digital out-of-home (DOOH) advertising reaches a large number of people without interrupting their activity.
Contextualizeddigital out-of-home ( DOOH) advertising is also more effective in terms of impact and recall. In fact, it can be used to broadcast campaigns that are weather-reactive, geolocated, or linked to external data such as road traffic, sales, stock levels, etc.
