Integrating a digital signage system into a store specializing in electronics, household appliances and multimedia seems a logical step. But logical doesn't always mean simple. After several partners and experiments that didn't meet expectations, it was finally thanks to a collaboration with Cenareo that the idea was transformed into a sustainable project with high added value.
We were living through bizarre situations where some of our screens were dysfunctional and ended up being switched off by store teams without us receiving the slightest alert... while we continued to pay for a solution that didn't work! A situation that fortunately came to an end thanks to our collaboration with Cenareo.
Marion Montambaux, head of visual identity at Boulanger
Download the complete case study
Boulanger's objectives
- Reduce set-up and maintenance time and costs on screens
- Improve customers' shopping experience and reduce perceived waiting time
- Integrating omnichannel thanks to a centralized solution
The aim is not to add a layer of complexity and manage multiple stakeholders every time a screen breaks down, is disconnected or needs to display new content.
Cenareo's answer
- Increased ROI: lower installation and maintenance costs and implementation of a suitable solution for screen monetization
- Reduction in perceived waiting time from 4 to 2 minutes: installation of back-office screens to enhance the customer experience by broadcasting contextualized content.
- Harmonized communication across the entire fleet thanks to an ergonomic solution that can be controlled remotely
Before working with Cenareo, we had to manage screens that didn't receive content updates, with ephemeral promotional visuals that didn't disappear when they should (we were still talking about sales when the period was over), and with time-consuming and inefficient content management.
Screens can also be used to sell advertising space while enhancing the customer experience, which in turn can generate more revenue. It's a win-win situation!
Thanks to digital signage, Boulanger has put the customer experience back at the heart of its store concept. Today, all new stores that open are equipped with screens. The digital signage project has gained momentum: other locations are also in the test phase and, eventually, the aim is to equip all existing stores... An approach that creates an emotional connection and optimizes the customer experience and relationship.
Integrating a digital signage system into a store specializing in electronics, household appliances and multimedia seems a logical step. But logical doesn't always mean simple. After several partners and experiments that didn't meet expectations, it was finally thanks to a collaboration with Cenareo that the idea was transformed into a sustainable project with high added value.
We were living through bizarre situations where some of our screens were dysfunctional and ended up being switched off by store teams without us receiving the slightest alert... while we continued to pay for a solution that didn't work! A situation that fortunately came to an end thanks to our collaboration with Cenareo.
Marion Montambaux, head of visual identity at Boulanger
Download the complete case study
Boulanger's objectives
- Reduce set-up and maintenance time and costs on screens
- Improve customers' shopping experience and reduce perceived waiting time
- Integrating omnichannel thanks to a centralized solution
The aim is not to add a layer of complexity and manage multiple stakeholders every time a screen breaks down, is disconnected or needs to display new content.
Cenareo's answer
- Increased ROI: lower installation and maintenance costs and implementation of a suitable solution for screen monetization
- Reduction in perceived waiting time from 4 to 2 minutes: installation of back-office screens to enhance the customer experience by broadcasting contextualized content.
- Harmonized communication across the entire fleet thanks to an ergonomic solution that can be controlled remotely
Before working with Cenareo, we had to manage screens that didn't receive content updates, with ephemeral promotional visuals that didn't disappear when they should (we were still talking about sales when the period was over), and with time-consuming and inefficient content management.
Screens can also be used to sell advertising space while enhancing the customer experience, which in turn can generate more revenue. It's a win-win situation!
Thanks to digital signage, Boulanger has put the customer experience back at the heart of its store concept. Today, all new stores that open are equipped with screens. The digital signage project has gained momentum: other locations are also in the test phase and, eventually, the aim is to equip all existing stores... An approach that creates an emotional connection and optimizes the customer experience and relationship.
