A limited sales space, offers and products that change several times a year, with dozens of products and references, and professionals who have little time to devote to their communication. This is the situation faced by most franchise networks and distributors.
EUROREPAR Car Service has found the solution to benefit from the power of a locally-established network: digital signage. It's the ideal way to showcase garages' offers and services for a successful customer experience, without the clutter of posters, product sheets and sales pitches piling up on a desk. Here's a look at how the EUROREPAR Car Service network uses the screens.
Digital signage: local support for a national brand
EUROREPAR Car Service is a network of 1,400 garages in France dedicated to the maintenance and repair of vehicles of all makes. But communication isn't always a priority for garages, which sometimes don't have the time or the tools to communicate on their rich offers and content. In fact, when it comes to communication, everything is done to make EUROREPAR Car Service a well-known brand that inspires confidence: sponsoring, TV, radio and internet advertising, social networks, banners and outdoor advertising...
All that remained for Florian Grimault, Marketing and Digital Communications Manager at EUROREPAR Car Service France, was to highlight the strength of the national network and associate it with the know-how and specific features of each individual garage. All that was needed was a tool to easily manage the content.
EUROREPAR Car Service TV: a service for garage managers
To make garages more dynamic and make life easier for partner establishments, the brand offers members the opportunity to equip themselves with a communication screen , without adding extra management tasks for the manager!
This is the concept behindEUROREPAR Car Service TV, which operates like a television channel. Programs are automatically added and regularly updated by the marketing team. These include monthly national sales events, commercials, service listings, web series and more. With no effort at all, every garage can broadcast high-quality content that has already been produced. The network manages the brand's content, but the garage owner remains in control of his or her garage. For the garage manager, it's simple: using pre-established templates validated by the network, all he has to do is change the text and image to update his message.
To get to grips with their on-screen communication, garages are given a short training course in the form of a webinar. Despite the lack of time to communicate, garages are very keen to take advantage, as the added value is very clear, and on-screen communication helps them to benefit from the aura of a major national brand, while highlighting their local differentiation from the competition. The results are tangible: improved brand image, stronger customer loyalty and more effective promotions are regularly cited.
A 360° marketing strategy
Thanks to digital signage, all EUROREPAR Car Service France's marketing efforts become a unique resource for the network's garages.
When a customer needs a garage, the brand awareness acquired through national campaigns is used by local garages, whose communication is reinforced by digital signage in line with the efforts made. The display centralizes all the brand's messages in a single medium, improving redundancy.
The development of screens in EUROREPAR Car Service garages represents an important change that facilitates members' digital transition. It's an optimal approach that allows garages to benefit from the brand's influence, while integrating local offers for high value-added communication.
A limited sales space, offers and products that change several times a year, with dozens of products and references, and professionals who have little time to devote to their communication. This is the situation faced by most franchise networks and distributors.
EUROREPAR Car Service has found the solution to benefit from the power of a locally-established network: digital signage. It's the ideal way to showcase garages' offers and services for a successful customer experience, without the clutter of posters, product sheets and sales pitches piling up on a desk. Here's a look at how the EUROREPAR Car Service network uses the screens.
Digital signage: local support for a national brand
EUROREPAR Car Service is a network of 1,400 garages in France dedicated to the maintenance and repair of vehicles of all makes. But communication isn't always a priority for garages, which sometimes don't have the time or the tools to communicate on their rich offers and content. In fact, when it comes to communication, everything is done to make EUROREPAR Car Service a well-known brand that inspires confidence: sponsoring, TV, radio and internet advertising, social networks, banners and outdoor advertising...
All that remained for Florian Grimault, Marketing and Digital Communications Manager at EUROREPAR Car Service France, was to highlight the strength of the national network and associate it with the know-how and specific features of each individual garage. All that was needed was a tool to easily manage the content.
EUROREPAR Car Service TV: a service for garage managers
To make garages more dynamic and make life easier for partner establishments, the brand offers members the opportunity to equip themselves with a communication screen , without adding extra management tasks for the manager!
This is the concept behindEUROREPAR Car Service TV, which operates like a television channel. Programs are automatically added and regularly updated by the marketing team. These include monthly national sales events, commercials, service listings, web series and more. With no effort at all, every garage can broadcast high-quality content that has already been produced. The network manages the brand's content, but the garage owner remains in control of his or her garage. For the garage manager, it's simple: using pre-established templates validated by the network, all he has to do is change the text and image to update his message.
To get to grips with their on-screen communication, garages are given a short training course in the form of a webinar. Despite the lack of time to communicate, garages are very keen to take advantage, as the added value is very clear, and on-screen communication helps them to benefit from the aura of a major national brand, while highlighting their local differentiation from the competition. The results are tangible: improved brand image, stronger customer loyalty and more effective promotions are regularly cited.
A 360° marketing strategy
Thanks to digital signage, all EUROREPAR Car Service France's marketing efforts become a unique resource for the network's garages.
When a customer needs a garage, the brand awareness acquired through national campaigns is used by local garages, whose communication is reinforced by digital signage in line with the efforts made. The display centralizes all the brand's messages in a single medium, improving redundancy.
The development of screens in EUROREPAR Car Service garages represents an important change that facilitates members' digital transition. It's an optimal approach that allows garages to benefit from the brand's influence, while integrating local offers for high value-added communication.
