Smartmedia continues its partnership with Cenareo
After a successful 1st collaboration, Smartmedia, an advertising agency developing Print and Digital solutions for hypermarkets and shopping malls, continues its partnership with Cenareo. Formerly CityMeo, this innovative company develops an intuitive, collaborative digital signage management solution in SaaS mode. By renewing its confidence in Cenareo, the group aims to boost its national network and accelerate the development of its digital offering, which now accounts for 70% of its sales.
"Originally, we were looking for a flexible and agile operator to boost and develop our national digital network. With Cenareo, we have found a trusted partner for the past 4 years. The ergonomics and simplicity of its management interface have enabled us to renew contracts despite increased competition."
With Cenareo, Smartmedia offers its customers a tailor-made solution
Cenareo offers a Content Management System (CMS) that enables remote management of broadcasts on display screen networks. For its part, Smartmedia, an advertising network based in shopping malls and hypermarkets, has turned the industry on its head, creating an offer specially adapted to its lessor customers. In addition to making its inventory available to advertisers, it gives its clients speaking slots on every screen in their establishment.
Lessors with access to the Cenareo management platform can program and distribute communication campaigns for their stores, products and events.
Screen share of voice is therefore shared between Smartmedia's live backers and advertisers whose content is managed by Smartmedia.
This model required specific development by Cenareo to meet Smartmedia's new model: the separation of share-of-voice management. For the lessor, gallery or hypermarket, it's a very interesting offer that enables attractive communication as close as possible to the act of purchase, with a very interesting campaign ROI and conversion rate.
"Our collaboration with Smartmedia was a challenge, as we had to help them go digital. Together, we co-constructed a new functionality for their specific needs, in addition to our classic advertising network solution."
David Keribin, CEO of Cenareo
Smartmedia customers such as Leclerc, Super U and Carrefour were immediately won over by Cenareo's platform, and in particular by the service's ergonomics. Thanks to digital signage, Smartmedia's customers can control displays on a fleet of remote screens. Using the simple, turnkey collaborative platform not only gives them agility and flexibility, but also saves them precious time. With this service, they can modernize their brand image, enhance their know-how and ensure that their offers, events and promotions are always perfectly communicated and up to date.
"Originally, our main activity was solely focused on print, but we had a strong desire to diversify into a digital offering. Thanks to the involvement of the Cenareo teams (partners and developers), their willingness to adapt their solution to our needs, and the platform's ease of deployment, we were able, after 2 years of development, to launch our digital offer and increase our fleet of screens from 15 to 1000 across the country. Our current ambition is to install 300 additional screens each year. What's more, thanks to our partner, we have obtained ACPM certification."
Solution benefits :
- Screen synchronization
- Content creation
- Collaborative management
- Scalable network
- Dynamic flows
- Voice share management
- Product reliability
- Team responsiveness
- Offline operation
- Contextualization of broadcasts (reactive weather campaign, facial reco, sensors, ....)
An easy-to-deploy solution with rapid return on investment
Nevertheless, the market is evolving, and the trend today is to equip the interior of the sales area with display screens. That's why Smartmedia is planning to develop its offer along the following lines:
- Extend our offer inside points of sale, always letting managers use the screen for their own communications, while at the same time enhancing the value of their advertising space.
- Qualify audiences to offer advertisers ever more relevant spaces, notably through facial detection software and audience measurement for each advertising panel.
- Apply the codes of programmatic digital advertising to the physical world (e.g. rest of inventories auctioned instantly)
- Extend these offers to outdoor advertising by equipping parking lots with LED panels
About SmartMedia
For the past 25 years, SmartMedia has been developing print and digital solutions for hypermarkets and shopping malls, including outdoor print display networks in shopping mall parking lots, digital display networks in shopping malls, and outdoor digital totems at the main entrances to shopping malls. Smartmédia customers include : Auchan, Carrefour, Casino, Cora, Géant, Hyper U, Intermarché, Leclerc, Super U...
Smartmedia continues its partnership with Cenareo
After a successful 1st collaboration, Smartmedia, an advertising agency developing Print and Digital solutions for hypermarkets and shopping malls, continues its partnership with Cenareo. Formerly CityMeo, this innovative company develops an intuitive, collaborative digital signage management solution in SaaS mode. By renewing its confidence in Cenareo, the group aims to boost its national network and accelerate the development of its digital offering, which now accounts for 70% of its sales.
"Originally, we were looking for a flexible and agile operator to boost and develop our national digital network. With Cenareo, we have found a trusted partner for the past 4 years. The ergonomics and simplicity of its management interface have enabled us to renew contracts despite increased competition."
With Cenareo, Smartmedia offers its customers a tailor-made solution
Cenareo offers a Content Management System (CMS) that enables remote management of broadcasts on display screen networks. For its part, Smartmedia, an advertising network based in shopping malls and hypermarkets, has turned the industry on its head, creating an offer specially adapted to its lessor customers. In addition to making its inventory available to advertisers, it gives its clients speaking slots on every screen in their establishment.
Lessors with access to the Cenareo management platform can program and distribute communication campaigns for their stores, products and events.
Screen share of voice is therefore shared between Smartmedia's live backers and advertisers whose content is managed by Smartmedia.
This model required specific development by Cenareo to meet Smartmedia's new model: the separation of share-of-voice management. For the lessor, gallery or hypermarket, it's a very interesting offer that enables attractive communication as close as possible to the act of purchase, with a very interesting campaign ROI and conversion rate.
"Our collaboration with Smartmedia was a challenge, as we had to help them go digital. Together, we co-constructed a new functionality for their specific needs, in addition to our classic advertising network solution."
David Keribin, CEO of Cenareo
Smartmedia customers such as Leclerc, Super U and Carrefour were immediately won over by Cenareo's platform, and in particular by the service's ergonomics. Thanks to digital signage, Smartmedia's customers can control displays on a fleet of remote screens. Using the simple, turnkey collaborative platform not only gives them agility and flexibility, but also saves them precious time. With this service, they can modernize their brand image, enhance their know-how and ensure that their offers, events and promotions are always perfectly communicated and up to date.
"Originally, our main activity was solely focused on print, but we had a strong desire to diversify into a digital offering. Thanks to the involvement of the Cenareo teams (partners and developers), their willingness to adapt their solution to our needs, and the platform's ease of deployment, we were able, after 2 years of development, to launch our digital offer and increase our fleet of screens from 15 to 1000 across the country. Our current ambition is to install 300 additional screens each year. What's more, thanks to our partner, we have obtained ACPM certification."
Solution benefits :
- Screen synchronization
- Content creation
- Collaborative management
- Scalable network
- Dynamic flows
- Voice share management
- Product reliability
- Team responsiveness
- Offline operation
- Contextualization of broadcasts (reactive weather campaign, facial reco, sensors, ....)
An easy-to-deploy solution with rapid return on investment
Nevertheless, the market is evolving, and the trend today is to equip the interior of the sales area with display screens. That's why Smartmedia is planning to develop its offer along the following lines:
- Extend our offer inside points of sale, always letting managers use the screen for their own communications, while at the same time enhancing the value of their advertising space.
- Qualify audiences to offer advertisers ever more relevant spaces, notably through facial detection software and audience measurement for each advertising panel.
- Apply the codes of programmatic digital advertising to the physical world (e.g. rest of inventories auctioned instantly)
- Extend these offers to outdoor advertising by equipping parking lots with LED panels
About SmartMedia
For the past 25 years, SmartMedia has been developing print and digital solutions for hypermarkets and shopping malls, including outdoor print display networks in shopping mall parking lots, digital display networks in shopping malls, and outdoor digital totems at the main entrances to shopping malls. Smartmédia customers include : Auchan, Carrefour, Casino, Cora, Géant, Hyper U, Intermarché, Leclerc, Super U...
