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Bond and Triumph hit the screens Cenareo
The win-win partnership between Triumph andCenareo today culminates in a major new announcement: the first-ever partnership between the legendary spy James Bond and the Triumph brand. Bond rides a Scrambler 1200, an adventure bike inspired by the legacy of another British icon: Steve McQueen. The bike will be produced in a limited edition, to be unveiled on March 5.
The new opus, No Time To Die, hits cinemas on April 2. Fans can discover the film's trailer on screens at Cenareo in Triumph dealerships, and enjoy the prowess of the Scrambler 1200, Bond's official motorcycle.
Triumph strengthens its brand image in dealerships
For several years now, the motorcycle manufacturer has been strengthening its brand. In 2015, it launched a new store design and implemented its Triumph World Black concept: premium store standards in the brand's color codes: based on black, white and an industrial look, so chic! The brand is managing this strong, modern transition by providing its dealers with comprehensive support: an architect, best practices, a communication pack and... a screen per dealership!
Connected screens a big hit
Initially managed by simple USB sticks, the very first screens proved to be such a constraint for dealers in the hectic pace of daily dealership life that they tended to neglect them. Content was little or never updated, and new bikes were not necessarily visible to customers. The brand was losing control of its communications, whereas dealers have one priority: customer relations and contact . Triumph's screen management strategy was therefore swiftly turned around with the choice of Cenareo !
A simple, high-performance centralized tool
To lighten the load for dealers, the head office looked for a tool to centralize the management of content on screens, and turned to the Cenareo solution. Once the marketing teams have got to grips with it, dealers need only worry about keeping their screens switched on!
Today, every store is equipped with at least one screen, and communication campaigns are updated by head office. In all, Cenareo has deployed 72 screens in the British engine-maker's dealerships.
"For years, we've been working to strengthen our brand image. To lighten our concessions, we were looking for a simple tool to centralize the management of on-screen content. We then chose the Cenareo solution, which was the most efficient."
Julie Boulangier, coordinator Marketing at Triumph
Masterful, high-end communication
With national campaigns featuring product launches and brand content (and the famous James Bond trailer!!), the marketing team also adapts screen content to local specificities: they can be grouped by region to highlight a specific event, such as the magnificent Distinguished Gentlemen's Ride or regional motorcycle shows. Communication can also take place at the level of a single dealership to promote a special offer or themed evening.
Triumph Motorcycles, the emblematic brand for motorcyclists
Rocket, Street Triple, Tiger, Bonneville and Scrambler speak to motorcycle enthusiasts. These legendary names have been crafted with love and precision for 118 years by Triumph, Britain's largest motorcycle manufacturer. Today, the manufacturer employs 2,000 people worldwide and produces around 65,000 motorcycles a year. These machines combine design, authenticity, character and performance to appeal to every style of motorcyclist. In France, the brand has over 50 dealers.
Bond and Triumph hit the screens Cenareo
The win-win partnership between Triumph andCenareo today culminates in a major new announcement: the first-ever partnership between the legendary spy James Bond and the Triumph brand. Bond rides a Scrambler 1200, an adventure bike inspired by the legacy of another British icon: Steve McQueen. The bike will be produced in a limited edition, to be unveiled on March 5.
The new opus, No Time To Die, hits cinemas on April 2. Fans can discover the film's trailer on screens at Cenareo in Triumph dealerships, and enjoy the prowess of the Scrambler 1200, Bond's official motorcycle.
Triumph strengthens its brand image in dealerships
For several years now, the motorcycle manufacturer has been strengthening its brand. In 2015, it launched a new store design and implemented its Triumph World Black concept: premium store standards in the brand's color codes: based on black, white and an industrial look, so chic! The brand is managing this strong, modern transition by providing its dealers with comprehensive support: an architect, best practices, a communication pack and... a screen per dealership!
Connected screens a big hit
Initially managed by simple USB sticks, the very first screens proved to be such a constraint for dealers in the hectic pace of daily dealership life that they tended to neglect them. Content was little or never updated, and new bikes were not necessarily visible to customers. The brand was losing control of its communications, whereas dealers have one priority: customer relations and contact . Triumph's screen management strategy was therefore swiftly turned around with the choice of Cenareo !
A simple, high-performance centralized tool
To lighten the load for dealers, the head office looked for a tool to centralize the management of content on screens, and turned to the Cenareo solution. Once the marketing teams have got to grips with it, dealers need only worry about keeping their screens switched on!
Today, every store is equipped with at least one screen, and communication campaigns are updated by head office. In all, Cenareo has deployed 72 screens in the British engine-maker's dealerships.
"For years, we've been working to strengthen our brand image. To lighten our concessions, we were looking for a simple tool to centralize the management of on-screen content. We then chose the Cenareo solution, which was the most efficient."
Julie Boulangier, coordinator Marketing at Triumph
Masterful, high-end communication
With national campaigns featuring product launches and brand content (and the famous James Bond trailer!!), the marketing team also adapts screen content to local specificities: they can be grouped by region to highlight a specific event, such as the magnificent Distinguished Gentlemen's Ride or regional motorcycle shows. Communication can also take place at the level of a single dealership to promote a special offer or themed evening.
Triumph Motorcycles, the emblematic brand for motorcyclists
Rocket, Street Triple, Tiger, Bonneville and Scrambler speak to motorcycle enthusiasts. These legendary names have been crafted with love and precision for 118 years by Triumph, Britain's largest motorcycle manufacturer. Today, the manufacturer employs 2,000 people worldwide and produces around 65,000 motorcycles a year. These machines combine design, authenticity, character and performance to appeal to every style of motorcyclist. In France, the brand has over 50 dealers.
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