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Bond and Triumph hit the screens Cenareo
The win-win partnership between Triumph andCenareo today culminates in a major new announcement: the ground-breaking partnership between the legendary spy James Bond and the Triumph brand. Bond rides a Scrambler 1200, an adventure bike inspired by the legacy of another British icon: Steve McQueen. The bike will be produced in a limited series, to be unveiled on March 5.
The new opus, No Time To Die, hits cinemas on April 2. Fans can discover the film's trailer on screens at Cenareo in Triumph dealerships, and enjoy the prowess of the Scrambler 1200, Bond's official motorcycle.
Triumph strengthens its brand image in dealerships
For several years now, the motorcycle manufacturer has been strengthening its brand. In 2015, it launched a new store design and implemented its Triumph World Black concept: premium store standards in the brand's color codes: based on black, white and an industrial look, so chic! The brand is managing this strong, modern transition by providing its dealers with comprehensive support: an architect, best practices, a communication pack and... a screen per dealership!
Connected screens a big hit
Initially managed by simple USB sticks, the very first screens proved to be such a constraint for dealers in the hectic pace of daily dealership life that they tended to neglect them. Content was little or never updated, and new bikes were not necessarily visible to customers. The brand was losing control of its communications, whereas dealers have one priority: customer relations and contact . Triumph's screen management strategy was therefore swiftly turned around with the choice of Cenareo !
A simple, high-performance centralized tool
Pour alléger les concessionnaires, le siège a donc cherché un outil pour centraliser la gestion des contenus sur écrans et s’est tourné vers la solution Cenareo. Avec la prise en main par les équipes marketing, les concessionnaires n’ont plus qu’à se soucier d’avoir leurs écrans allumés !
Today, every store is equipped with at least one screen, and communication campaigns are updated by head office. In all, Cenareo has deployed 72 screens in the British engine-maker's dealerships.
"For years, we've been working to strengthen our brand image. To lighten our concessions, we were looking for a simple tool to centralize the management of on-screen content. We then chose solution Cenareo , which was the most efficient."
Julie Boulangier, coordinatrice Marketing chez Triumph
Masterful, high-end communication
Avec des campagnes nationales reprenant les lancements de produits et les contenus de marques (et le fameux trailer de James Bond !!), l’équipe marketing adapte également le contenu des écrans aux spécificités locales : ils peuvent être regroupés par région pour mettre en avant un évènement spécifique, comme la magnifique Distinguished Gentlemen’s Ride ou des salons motos régionaux. La communication peut également se faire à l’échelle d’une seule concession pour promouvoir une offre spéciale ou une soirée thématique.
Triumph Motorcycles, the emblematic brand for motorcyclists
Les Rocket, Street Triple, Tiger, Bonneville et autres Scrambler parlent aux amateurs de motos. Des appellations de légende élaborées avec amour et précision depuis 118 ans par Triumph, le plus grand fabricant britannique de motos. Aujourd’hui, le constructeur emploie 2000 personnes dans le monde et produit environ 65 000 motos par an. Des machines alliant design, authenticité, caractère et performance qui s’adressent à tous les styles de motards. En France, la marque compte plus de 50 concessionnaires.
Bond and Triumph hit the screens Cenareo
The win-win partnership between Triumph andCenareo today culminates in a major new announcement: the ground-breaking partnership between the legendary spy James Bond and the Triumph brand. Bond rides a Scrambler 1200, an adventure bike inspired by the legacy of another British icon: Steve McQueen. The bike will be produced in a limited series, to be unveiled on March 5.
The new opus, No Time To Die, hits cinemas on April 2. Fans can discover the film's trailer on screens at Cenareo in Triumph dealerships, and enjoy the prowess of the Scrambler 1200, Bond's official motorcycle.
Triumph strengthens its brand image in dealerships
For several years now, the motorcycle manufacturer has been strengthening its brand. In 2015, it launched a new store design and implemented its Triumph World Black concept: premium store standards in the brand's color codes: based on black, white and an industrial look, so chic! The brand is managing this strong, modern transition by providing its dealers with comprehensive support: an architect, best practices, a communication pack and... a screen per dealership!
Connected screens a big hit
Initially managed by simple USB sticks, the very first screens proved to be such a constraint for dealers in the hectic pace of daily dealership life that they tended to neglect them. Content was little or never updated, and new bikes were not necessarily visible to customers. The brand was losing control of its communications, whereas dealers have one priority: customer relations and contact . Triumph's screen management strategy was therefore swiftly turned around with the choice of Cenareo !
A simple, high-performance centralized tool
Pour alléger les concessionnaires, le siège a donc cherché un outil pour centraliser la gestion des contenus sur écrans et s’est tourné vers la solution Cenareo. Avec la prise en main par les équipes marketing, les concessionnaires n’ont plus qu’à se soucier d’avoir leurs écrans allumés !
Today, every store is equipped with at least one screen, and communication campaigns are updated by head office. In all, Cenareo has deployed 72 screens in the British engine-maker's dealerships.
"For years, we've been working to strengthen our brand image. To lighten our concessions, we were looking for a simple tool to centralize the management of on-screen content. We then chose solution Cenareo , which was the most efficient."
Julie Boulangier, coordinatrice Marketing chez Triumph
Masterful, high-end communication
Avec des campagnes nationales reprenant les lancements de produits et les contenus de marques (et le fameux trailer de James Bond !!), l’équipe marketing adapte également le contenu des écrans aux spécificités locales : ils peuvent être regroupés par région pour mettre en avant un évènement spécifique, comme la magnifique Distinguished Gentlemen’s Ride ou des salons motos régionaux. La communication peut également se faire à l’échelle d’une seule concession pour promouvoir une offre spéciale ou une soirée thématique.
Triumph Motorcycles, the emblematic brand for motorcyclists
Les Rocket, Street Triple, Tiger, Bonneville et autres Scrambler parlent aux amateurs de motos. Des appellations de légende élaborées avec amour et précision depuis 118 ans par Triumph, le plus grand fabricant britannique de motos. Aujourd’hui, le constructeur emploie 2000 personnes dans le monde et produit environ 65 000 motos par an. Des machines alliant design, authenticité, caractère et performance qui s’adressent à tous les styles de motards. En France, la marque compte plus de 50 concessionnaires.
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