How does Asturienne transform its displays into a source of income?

How do you digitalise your outlet to satisfy your customers and suppliers? This is the issue for most resellers who need to promote their suppliers’ products, while providing a high level of service and offering to their customers. To meet this challenge, Asturienne, a Saint-Gobain Distribution Bâtiment France group company specialising in roofing solutions and materials, has opted for digital signage in agency mode, thanks to screens installed in its 60 agencies. An efficient solution, simple to implement and with high added value for its suppliers.

Within the framework of a partnership agreement, Asturienne offers the promotion of product ranges or innovations related to their specialities. For the supplier, this helps capture the attention of customers, strengthen the credibility and recall of its brand, and differentiate itself from its competitors.

For Asturienne, the screens in the agencies guarantee not only a strong coherence in operational communication, but also a way to make its investment profitable. With the diffusion of advertising spots, Asturienne develops its sales on the different choices promoted.

As explained by Pauline Marteau, who manages the screen displays, “Cenareo’s solution is very easy to use. Its deployment in October 2019 was completed in one week and all our branches are now equipped with a screen positioned in the self-service area behind the counter. Our suppliers reach their target group in a new way with B2B communication. ” One person can define the broadcast schedule, update content with a few clicks and remotely, and even customise offers to specific agencies when needed or for local promotional activities.

Asturienne suppliers have a complementary visibility relay to the paper catalogue and the website. So it’s no surprise that half of them joined the project with several campaigns to be planned during the year. Cenareo’s solution also allows to measure broadcasts and extract statistics useful to approve suppliers’ media purchases. A targeted media without management or logistics, it’s a significant time saving for suppliers who boost their presence close to building professionals.

Until now, Asturienne suppliers had no choice but to send posters, flyers, USB keys or DVDs to agencies distributing their products. However, it was impossible for them to ensure the proper use of these promotional tools. The risk was therefore that products would be out of date, business operations would be obsolete and communication would be difficult to control.

Screens and digital signage are changing this paradigm with a win-win deal, as Pauline Marteau explains: