Digital transformation: the SNCF group is encouraging a sense of belonging among all its employees

In any organisation, change management requires a strategy that relies on a delicate balance between internal communication, talent management and human support. For SNCF, the Grand Est regional delegation has to face three major challenges:

• Strengthen the sense of belonging and commitment of mobile, non-connected employees to strategic projects
  Following the merger of the Champagne-Ardenne, Lorraine and Alsace regions, the challenge was to encourage teams to work together, share information and develop a sense of belonging around a global regional project that integrates three former regions with a strong identity.

• Integrating screens into the multi-channel internal communication plan
  Train drivers, station agents, ticket inspectors, maintenance staff... these are all professions that do not use IT tools in their daily work. This situation affects almost 50% of employees.

• Gaining responsiveness and consistency with credible and personalised messages
  The health crisis and regional exceptions must be taken into account when choosing a new communication solution.

Faced with these historical changes, it is important to strengthen the ties between the company and its teams. The goal is to develop a sense of belonging among employees, ensure that they understand the issues and develop pride in their work

• A centralised, intuitive and remotely controlled solution

• Rapid take-up and adoption by managers

• Responsiveness: real-time data updates

• Glocal management: contextualised and locally relevant content