Towards greater cross-functionality between teams
The Damartex group, which has a dozen sites and subsidiaries in Europe, needed tosolve the following equation: how to spread a common culture and values within the group, while respecting the specificities of each brand across Europe? But how to interconnect its teams instantly to create transversality? Indeed, structures and subsidiaries are sometimes separated by hundreds of kilometers.
Avec comme finalité la volonté de déployer une stratégie de communication harmonisée, facile à déployer, et à faire vivre, voici l’histoire du déploiement de l’affichage dynamique pour la communication interne chez Damartex.
Damartex opte pour l’affichage dynamique by Cenareo
Damartex a logiquement fait appel à Cenareo pour diffuser sa communication interne et véhiculer une image de marque dynamique auprès de l’ensemble de ses salariés. Il a opté pour l’affichage dynamique : 35 écrans ont été déployés sur douze sites.
The HR and IT communication managers at each site add their own content and update it in real time via a responsive, modular display system. Content is simply integrated from a management platform accessible from any computer or tablet by the screen administrator, then broadcast according to specific criteria: is it raining? Prevention messages are transmitted. Road traffic conditions are displayed at peak times, etc.
Guillaume Galasso, Operations Manager, Damartex Group
Corporate culture shared on screens
Les players Cenareo sont Plug and Play et envoyés par La Poste. À réception, il suffit de les brancher aux écrans pour fonctionner. Ensuite, la solution permet à chaque filiale et au groupe de diffuser n’importe quel format de support.
Video is the medium of choice for solution, but it also supports PDFs, images and power points. The group can also benefit from customizable online templates. What's more, each subsidiary has control over its own communication: content is sectorized, and each can broadcast what it wishes on its own channel. Only management assistants, internal communications teams and IT can broadcast, with a system of user rights. Head office retains control of the entire network.
Scenic design at every turn
Thanks to these dynamic panels in reception areas, cafeterias and other shared work spaces, the company has scripted its internal communications. Whether to present the new collection of a Group brand to all its subsidiaries, to communicate the life of brands between its structures or to indicate the state of traffic.
This well-integrated solution is appreciated by employees, who see it as a natural, first-rate source of information to unite their teams. The information disseminated has a high added value: announcement of common objectives by management, communication of events by the works council, etc.
Today, solution is deployed at all Damartex sites in Germany, the UK, Belgium and France.
En savoir plus sur la solution Cenareo
About Damartex
The Damartex Group, one of Europe's leading distributors for seniors, aims to become the European leader in the silver economy.
It comprises three divisions:
- "Fashion": Damart, Afibel, La Maison du Jersey, Xandres
- "Home & Lifestyle": 3 PAgen, Vitrine Magique, Coopers of Storford, Jours Heureux, Delaby
- "Healthcare": Segadyl and Santéol
The Group operates mainly in Europe, notably in France, Great Britain, Belgium and Germany.
www.damartex.com
Towards greater cross-functionality between teams
The Damartex group, which has a dozen sites and subsidiaries in Europe, needed tosolve the following equation: how to spread a common culture and values within the group, while respecting the specificities of each brand across Europe? But how to interconnect its teams instantly to create transversality? Indeed, structures and subsidiaries are sometimes separated by hundreds of kilometers.
Avec comme finalité la volonté de déployer une stratégie de communication harmonisée, facile à déployer, et à faire vivre, voici l’histoire du déploiement de l’affichage dynamique pour la communication interne chez Damartex.
Damartex opte pour l’affichage dynamique by Cenareo
Damartex a logiquement fait appel à Cenareo pour diffuser sa communication interne et véhiculer une image de marque dynamique auprès de l’ensemble de ses salariés. Il a opté pour l’affichage dynamique : 35 écrans ont été déployés sur douze sites.
The HR and IT communication managers at each site add their own content and update it in real time via a responsive, modular display system. Content is simply integrated from a management platform accessible from any computer or tablet by the screen administrator, then broadcast according to specific criteria: is it raining? Prevention messages are transmitted. Road traffic conditions are displayed at peak times, etc.
Guillaume Galasso, Operations Manager, Damartex Group
Corporate culture shared on screens
Les players Cenareo sont Plug and Play et envoyés par La Poste. À réception, il suffit de les brancher aux écrans pour fonctionner. Ensuite, la solution permet à chaque filiale et au groupe de diffuser n’importe quel format de support.
Video is the medium of choice for solution, but it also supports PDFs, images and power points. The group can also benefit from customizable online templates. What's more, each subsidiary has control over its own communication: content is sectorized, and each can broadcast what it wishes on its own channel. Only management assistants, internal communications teams and IT can broadcast, with a system of user rights. Head office retains control of the entire network.
Scenic design at every turn
Thanks to these dynamic panels in reception areas, cafeterias and other shared work spaces, the company has scripted its internal communications. Whether to present the new collection of a Group brand to all its subsidiaries, to communicate the life of brands between its structures or to indicate the state of traffic.
This well-integrated solution is appreciated by employees, who see it as a natural, first-rate source of information to unite their teams. The information disseminated has a high added value: announcement of common objectives by management, communication of events by the works council, etc.
Today, solution is deployed at all Damartex sites in Germany, the UK, Belgium and France.
En savoir plus sur la solution Cenareo
About Damartex
The Damartex Group, one of Europe's leading distributors for seniors, aims to become the European leader in the silver economy.
It comprises three divisions:
- "Fashion": Damart, Afibel, La Maison du Jersey, Xandres
- "Home & Lifestyle": 3 PAgen, Vitrine Magique, Coopers of Storford, Jours Heureux, Delaby
- "Healthcare": Segadyl and Santéol
The Group operates mainly in Europe, notably in France, Great Britain, Belgium and Germany.
www.damartex.com