How to use digital signage at Christmas

Even more so than at other times of the year, point-of-sale advertising is crucial. Seducing customers, attracting their attention, stimulating compulsive buying - it's all up to you! One of the keys to success is undoubtedly toopt for digital signage inside the point of sale.

E.Leclerc stores use digital signage in their shopping centers to attract visitors.

Here are the best ways to make the most of digital signage for your Christmas POS campaigns

Why?

First of all, digital signage helps you to easily increase sales: you can integrate it into your marketing strategy with the aim of attracting visitors and capturing their attention. This new support will enable you to effectively communicate simple information and convert prospects into customers!

Who?

You want to reach as many people as possible: but all good retailers know their core target. How well do you know your customers? Ask yourself the right questions: what do they want at this time of year? If your customers are pressed for time, they'll only be receptive to useful information and sound advice. On the other hand, if they're used to taking their time, they'll be receptive to a shopping proposal that' s out of the ordinary, and enjoy new experiences! You need to know your customers inside out to be able to create relevant and convincing digital signage campaigns.

When?

Does your customers' behavior change depending on the time of day? Depending on the day of the week? For example: during the weekend, your store may be frequented by young adults who are active during the week. Having accurate data on your customers will help you synchronize your campaigns with them. It's at times like these that digital signage has the edge over traditional signage: it adapts to its audience in real time.

What?

Do you know who your customers are and when they shop? You can create your digital signage campaigns around this information. Retailers with multiple stores can localize their content while delivering a general message across all screens in all stores. Content can also change according to events, such as a sudden snowfall, a stock-out or a lightning promotion.

Where?

As with traditional signage, the placement of digital signage screens will depend on how your customers move through your store and the sales channel. One of the best places to install a connected screen is at the entrance to the store, and the other key positioning is where your customers queue. Also check the basics of placement: is the screen at eye level and glare-free? Are the screen colors correct?

How?

There are several different architectures available for solution digital signage. Find out more about the advantages of each: hosted model, hybrid model or SaaS model. You can read more on this subject in our special report.

Now you've got a good idea of what digital signage can do for the Christmas season. See our other articles at blog.

If you have a digital signage project, ask for a demonstration.

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