If the classic job description still has a bright future ahead of it, enhancing it with a video is an idea that's both effective and easy to implement. Here's how.
It allows you to put a face to your future colleagues, discover the premises and get a feel for the general atmosphere of the company. Here are a few simple, inventive and rhythmic formats to apply immediately to your own - and for each of them, from the most classic to the most offbeat.
1. The typical day interview
Everything you need to put yourself in the shoes of a future employee of your company. In practice, determine three crucial moments in your future employee's typical day, and ask a member to embody them.
Exemple 1 : “9h30 : Réunion avec tout le service. On s’échange nos idées et on définit les prochaines étapes. Je présente, à chaque fois, mon client de la semaine. / 14h : C’est le point test du produit.”, etc. Pour plus de convivialité, commencez votre vidéo par un moment de la journée axé autour de l’ambiance au sein de l’équipe et/ou du bien-être des collaborateurs.
Example 2: "1.45pm: coffee with the whole team before getting back to work. It's tradition!" The more you change the setting according to what's being said (for lunch, a shot in the cafeteria, for example), the more impact your video will have.
2. The "goodies" interview
Everything that's not in the job description, from the general atmosphere to the availability of cookies and the team's little habits.
Example 1 - Top 5: In the style of the musical "Top 50", one of your colleagues counts down the advantages of working for you... and saves the best for last.
Example 2 - The "favorite words" list: Your speaker explains what he prefers about the company, using keywords that you've predetermined together. Each time, he explains in one or two sentences why he chose them. He can also tell a related anecdote. For example, in front of the camera: "My first favorite word here is 'autonomy'. It's used to describe the product we sell, but also the way I like to work. It reminds me of the time when...", and so on. Ideally, choose between three and five words.
3. Team interview
A tour de table with members of the recruiting team: the best way to meet - virtually - your future colleagues.
Example 1 - The "Welcome" interview: Each member of the team gives a piece of advice to his or her future colleague. The benevolent tone gives the potential recruit an overview of his future colleagues, and reassures him of their team spirit.
The "13 words" interview: A format inspired by this beautiful article in the New York Times: each person describes what their colleagues inspire, contribute or teach them... in 13 words, not one more. Select between 4 and 6 testimonials.
4. Numerical interview
Because a few well-chosen facts are sometimes better than a long-winded speech.
Example 1 - Key figures - classic version: Give four or five figures representative of the position, the team and/or the company. Example: "5! is the number of members of your future team. Louis is in charge of development, Marie is a business analyst, etc. / 2! is the number of your direct superiors". Etc.
Exemple 2 - Les chiffres-clés — version team building. La même chose, version “10 ! C’est le nombre de dîners d’équipe que nous organisons chaque année. 15 ! Le nombre de collaboratrices dans notre équipe de rugby féminine” Etc.
5. The "culture" interview
The most offbeat of all, and sometimes the most revealing!
Exemple 1 - L'interview "Si j'étais, je serais" : Trois films, morceaux de musique, livres pour décrire l’entreprise — ou le poste correspondant à l’offre. L’un des membres de l’équipe qui recrute résume l’entreprise/le service/son équipe/le poste à pourvoir en l’associant à trois objets culturels. Ils répond à des questions du type : “Si ton métier était un film/un livre ?", ou "Si ton travail était une série ?". Posée récemment en interview dans une banque, cette dernière question a donné lieu à une bien jolie réponse : "Ce serait F.R.I.E.N.D.S, parce qu'on s'entend tous vraiment bien".
Example 2 - The "Fast & Curious": "Hogwarts or Harvard", "Humanism or Feminism"? Emma Watson's Fast & Curious is racking up hundreds of thousands of views.
In practice, one of the employees has to choose between two words that appear very quickly on the screen, and answer in a matter of seconds. The topics can be job-related ("Excel or Powerpoint?") or HR-oriented ("Pot d'arrivée or pot de départ?", "Paris or New York?" if, for example, you have offices in both cities).
They can also be more personal: the choice is yours! The result: a dynamic interview that shows your employees in a sympathetic light.
Discover our other articles:
50 ideas for "Fast & Curious" questions
Konbini, Brut: Deciphering these online media success stories
Why put video at the heart of your marketing strategy?
All the latest news on digital signage and video
