If the classic job description still has a bright future ahead of it, enhancing it with a video is an idea that's both effective and easy to implement. Here's how.
It allows you to put a face to your future colleagues, discover the premises and get a feel for the general atmosphere of the company. Here are a few simple, inventive and rhythmic formats to apply immediately to your own - and for each of them, from the most classic to the most offbeat.
1. The one-day interview
Everything you need to put yourself in the shoes of a future employee of your company. In practice, determine three crucial moments in your future employee's typical day, and ask a member to embody them.
Example 1: "9:30 am: Meeting with all service. We exchange ideas and define the next steps. Each time, I present my customer of the week / 2pm: This is the point test of the product.", etc. For more conviviality, start your video with a moment of the day focused on the atmosphere within the team and/or the well-being of employees.
Example 2: "1:45pm: coffee with the whole team before getting back to work. It's tradition!" The more you change the setting according to what's being said (for lunch, a shot in the cafeteria, for example), the more impact your video will have.
2. The "goodies" interview
Everything that's not in the job description, from the general atmosphere to the cookies available and the team's little habits.
Example 1 - Top 5: In the style of the musical "Top 50", one of your colleagues counts down the advantages of working for you... and saves the best for last.
Example 2 - The "favorite words" list: Your speaker explains what he prefers in the company, using keywords that you've predetermined together. Each time, he explains in one or two sentences why he chose them. He can also tell a related anecdote. For example, in front of the camera: "My first favorite word here is 'autonomy'. It's used to describe the product we sell, but also the way I like to work. It reminds me of the time when...", and so on. Ideally, choose between three and five words.
3. Team interview
A tour de table with members of the recruiting team: the best way to meet - virtually - your future colleagues.
Example 1 - The "Welcome" interview: Each member of the team gives a piece of advice to his or her future colleague. The benevolent tone gives the potential recruit an overview of his future colleagues, and reassures him of their team spirit.
The "13 words" interview: A format inspired by this beautiful article in the New York Times: each person describes what their colleagues inspire, contribute or teach them... in 13 words, not one more. Select between 4 and 6 testimonials.
4. Numerical interview
Because a few well-chosen facts are sometimes better than a long-winded speech.
Example 1 - Key figures - classic version: Give four or five figures representative of the position, the team and/or the company. Example: "5! is the number of members of your future team. Louis is in charge of development, Marie is a business analyst, etc. / 2! is the number of your direct superiors". Etc.
Example 2 - Key figures - team building version. The same thing, "10! That's the number of team dinners we organize every year. 15 ! The number of female members of our women's rugby team" Etc.
5. The "culture" interview
The most offbeat of all, and sometimes the most revealing!
Example 1 - The "If I were, I would be" interview: Three films, pieces of music, books to describe the company - or the position corresponding to the vacancy. One of the members of the recruiting team summarizes the company/the service team/the position to be filled by associating it with three cultural objects. They answer questions like: "If your job was a film/book?", or "If your job was a series? Asked recently in a bank interview, this last question gave rise to a very nice answer : "It would be F.R.I.E.N.D.S, because we all get on really well".
Example 2 - The "Fast & Curious": "Hogwarts or Harvard", "Humanism or Feminism"? Emma Watson's Fast & Curious is racking up hundreds of thousands of views.
In practice, one of the employees has to choose between two words that appear very quickly on the screen, and answer in a matter of seconds. The topics can be job-related ("Excel or Powerpoint?") or HR-oriented ("Pot d'arrivée or pot de départ?", "Paris or New York?" if, for example, you have offices in both cities).
They can also be more personal: the choice is yours! The result: a dynamic interview that shows your employees in a sympathetic light.
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