The digital showcase, a bridge between the real and the digital

Digital marketing plays a major role in the development strategy of brands and their customer relations. Digital tools are increasingly integrated into stores to enhance brand image, while offering ever more seductive experiences designed to make a strong impression. Such is the case with digital window displays, which enhance points of sale and increase the visibility and appeal of their storefronts tenfold. Thanks to digital signage, it attracts the attention of passers-by and invites them into the store. Discover the benefits of digitalizing storefronts with innovative and attractive digital tools.

The drawing power of the digital showcase

According to a study by IPSOS, a digital window display arouses the curiosity and interest of over 74% of passers-by. A trend to bear in mind, given that traditional shop windows are losing ground in terms of their drawing power.

An attractive bias

The installation of a digital window display in points of sale can energize the storefront, creating an immersive and seductive customer experience:

• It captures the attention of passers-by and increases the memorability of a message thanks to its visual power;
• Customers are invited to enjoy an ultra-personalized experience, designed to satisfy them and stimulate positive emotions;
• Its potential for attraction is multiplied tenfold by its entertaining, impressive and playful aspect.

A differentiating factor

In a context where the majority of consumers say they are more satisfied with their shopping experience on the web, physical points of sale need to reinvent themselves and offer new experiences. The digital window is one such tool, offering multiple benefits fordynamic in-store display:

• It is a strong, differentiating marker, a physical testimony to the creativity and innovation of the brand;
• It enhances the brand's image, which is modern and adapted to new challenges;
• Products benefit from a tailor-made showcase, a large space for expression to highlight and magnify their offer.

A tool adapted to new challenges

Speed and fluidity must transform the customer experience at the point of sale. Butoutdoor digital signage is also designed to exceed consumers' expectations by surprising them with a new experience. The arrival of digital technology at the point of sale has reshuffled the deck in terms of customer experience, which is constantly being perfected to satisfy increasingly connected and demanding consumers. The digital shop window is the ideal relay for seducing and better serving customers, but also for influencing purchasing decisions:

• It collects and processes customer information thanks to its interactivity;
• It offers a wide range of customization options for the delivery of targeted, personalized content;
• It provides concrete answers to the challenges of managing visitor flows by reducing dwell times, to prevent consumers from escaping.

The promise of the digital showcase

According to the IPSOS study, 59% of those surveyed believe that the digital shop window has a significant impact on encouraging purchase, as well as inviting people to visit the store. An impressive figure, which retailers would be wrong to ignore if their ambition is to develop their customer relations and maximize sales; the digital shop window allows visitors to discover the brand via a path that truly enhances their customer experience.

A customer-oriented tool

The digital shop window is certainly a tool that serves the brand's image, but it is also a powerful means of creating interactivity to improve customer relations. It not only stimulates the senses and enhances memorization, but also offers a dreamlike experience, stimulating the imagination and projecting viewers into another world thanks to moving images.

The invitation to interact offered by the digital storefront also makes it possible to collect important customer data. A catalog that can be consulted on a kiosk can be used to analyze the most sought-after products, providing invaluable information for constantly adjusting sales strategy.

An optimized channel for retailers

Ultra-customizable, digital displays offer an infinite range of possibilities for customizing content at the point of sale. First and foremost, it offers a certain investment cost, while providing a wide range of options for dressing up your point of sale to suit specific events. What's more, it guarantees an ambience that can be easily modulated in real time.

While static displays can be modified to adapt to changes, digital window displays cut printing costs and, above all, save time. Its versatility helps to contextualize content and ensure its relevance, while also allowing for a high degree of creativity.

A response to consumer expectations

The IPSOS study underlines that consumers' real expectations of digital tools concern the enhancement of their shopping experience. The service dimension remains predominant:

• 87% of those surveyed want tools to help them compare products;
• 84% would like a simpler purchasing process;
• 83% want to save time.

But what the digital storefront offers is a clear and significant improvement in the customer experience. Thanks to the digital storefront, a retailer can offer a seamless, personalized customer experience. It is therefore an interesting lever for increasing sales and service quality.

Supports for digitizing shop windows

Digital window displays meet the needs of professionals in all sectors of activity: they can be used in real estate agency networks to display properties available for sale, in museums to display information on current and upcoming exhibitions, as well as on the flow of visitors to the establishment, in hospitals or tourist offices. On the market for digital media designed to digitize a point of sale, a host of possibilities exist, depending on your objectives:

• A connected shop window can be transformed into a genuine interactive display space, with large, high-brightness LED screens, touch-sensitive or not;
• A touch screen can cover the entire surface of the shop window, creating a high degree of interactivity between the prospect on the outside and the brand, whose universe is located on the inside, but also unfolds before his or her eyes;
• Totems are very important signage objects, useful for animating a shop window and interacting, communicating and making passers-by want to learn more.

All these highly attractive tools help to create a bond with customers, enhancing both their satisfaction and the store's bottom line. Digital signage is just as powerful for developing brand image as it is for enhancing customer relations.

Thanks to the Cenareodigital signage solution, communicators can distribute highly attractive multimedia content intuitively and centrally, at the click of a button. Regardless of the size of the screen park, the management software delivers consistent, relevant communication with excellent ROI.

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Project your customers into a new shopping experience, centered on personalization, innovation and service. The Cenareo solution is an invaluable tool for digitalizing your point-of-sale and generating maximum engagement through the distribution of attractive, contextualized content. Much more than a management software package, Cenareo supports you in the digital transformation of your business, for a positive impact on customer satisfaction.