Become an expert: 4 scenarios for your corporate culture videos

Wouldn't it be great to give all your employees the opportunity to talk about what they love most about working for your company?

Just imagine the answers you'd get if you asked people about their experience, their priorities and their daily lives. How long have they been here? What do they love most about their work? What's the biggest lesson they've learned since they started?

Everyone has great stories to tell, whether they realize it or not, and this type of content plays a powerful role in employee engagement, recruitment and much more.

To help you get started, here are four scenarios for your own corporate culture videos.

Recruitment

Videos are absolutely the best way to showcase your culture. Ask your employees to introduce themselves, say what their role is, how long they've been with the company, why they joined and what motivates them to stay.

Then ask some lighter, more original questions. What's the most fun project they've ever worked on? What skills have they acquired that surprised them? What would they say to someone considering applying to you?

Internal employee mobility

This point is very much related to the example of recruitment: what's a day in the life of a specific role like? Many times, recruiters come up against the difficulty of talking to candidates thinking they understand the job they're promoting from a written description, but end up losing those candidates, because as the process goes on, they realize: "this isn't what I thought the job was going to be".

So it's a good idea to let someone who currently holds this position talk about their day-to-day life. What do they focus on? How do they prepare for work? What skills did they have when they arrived? What have they learned since then?

Not only does this work well for recruitment, but you also paint a clear picture of the role that will help internal mobility within the organization. We've all taken a job that turned out to be very different from how it was described, haven't we? This will help avoid that!

Re-hire your current employees

When we talk about "re-hiring", we're referring to engaging your current employees, keeping them motivated and excited about their future with the organization. Ask them what they like best about their job, where they see themselves in five years' time, what they think is unique about our organization that motivates them to come to work every day, those kinds of questions.

What you'll see is people really taking the time to think about what they love about what they do. This is a powerful tool for employee retention once they realize how much they love their work and appreciate their company.

Perpetual learning

Studies show that the most successful companies are those in which employees are constantly learning new roles and skills, and sharing them with others.

As we've said, everyone has powerful stories to tell, whether they realize it or not. Whether they work in sales, service , marketing, finance, operations, or even if they've just been hired, they have a wealth of knowledge and experience to share. When they share this information with the rest of the organization, everyone benefits.