You've probably already noticed the digital equipment starting to appear in stores. Perhaps you've even thought of equipping your own store? Are you wondering whether it's worth the effort, and more importantly, how and why you should take the plunge? Think of it as a logical evolution. Today, digitalization of the point of sale is a necessity if you want to stay in the race. If your competitors haven't already, then it's up to you to get ahead of the game.
1: Seduce your customers with digital signage!
Your customers are constantly connected and reading on screens. Their expectations, in terms of purchasing decisions, are evolving and becoming increasingly specific. Logically, the traditional physical point of sale is changing. One response to this change in behavior is digital signage. These attention-grabbing screens are usually connected to the Internet and display up-to-date information. Their use is flexible, and content is contextualized to the person in front of the screen. If you're having trouble convincing your targets with your current campaigns, switch to a connected screen!
2: Throw the paper away!
Traditional print displays are struggling to keep up with modern technology. Paper displays are static, expensive and can only be used once! Digital signage replaces all that! It offers precise targeting, real-time updates, advanced interactivity and the possibility of reusing content.... Your store's image will change, and customers will see you as a modern company. Never forget that a convinced and seduced customer is a loyal customer!
3: Produce quality content!
While digital signage is an excellent tool for connecting your store, the real key to good communication is quality content! When creating your content, think about your specific targets, when and where it will be displayed, and how to make your content interactive while respecting the company's graphic charter. Digital signage segments your communication according to age group, gender or screen position... It reveals its full potential when armed with quality content. It's a powerful tool that helps you achieve your objectives, whether they're sales, customer loyalty, information or communication. But power must be harnessed! It's important to use it well, and to update it as often as possible. This technology is constantly evolving and needs to be maintained; it's up to you to exploit all the possibilities it has to offer!
4: Offer a new and extraordinary experience!
Price is not the only factor that comes into play when buying a product: nowadays, the world offered by the salesperson around the product counts in the final decision. Customers pay attention to how the store presents its product. They will certainly be more inclined to buy a product if they find their daily environment in the store: screens, personalized messages, interactivity... Digital signage guides, informs and plays with the customer, transforming your store into a place resolutely focused on the customer experience.
A dynamic display screen well positioned in the window attracts the eye.
5: Focus on interactivity!
The relationship with the customer has evolved considerably, with consumers increasingly reading reviews and comparing prices online rather than talking to a salesperson. This makes it increasingly difficult for salespeople to develop a quality relationship with potential customers. One of the keys to breaking this deadlock is digital signage. Thanks to this communication tool, the heart of the relationship with the customer - dialogue - is re-established. These connected screens create a new interaction with store visitors. The information displayed on the screen speaks directly to the viewer. An invaluable understanding is created! If your content is personalized, interactive, contextualized and up-to-date, you can reap all the benefits of this new technology.
It's true that consumers are increasingly demanding, but it's not impossible to adapt. It's simply necessary to engage with the hyper-connected world we live in! Your store needs interactivity and personalized content, it's become important to create an innovative shopping experience for customers, and digital signage is a technology that meets all these demands. Once equipped, your store is visually transformed, visitors perceive the changes and see that your business is moving in their direction. They'll be more confident and attentive to your ads.
It's up to you!
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