Digital signage, a competitive advantage for companies

Whether in stores, businesses or public spaces, digital signage is the new communication tool that captivates audiences. Whether you're looking to encourage collaboration in the workplace, provide information outdoors or respond to new consumer habits at the point of sale, digital signage is the channel that meets the needs of businesses and the public for engagement, immediacy and personalization. Discover the advantages of choosing digital signage for your multimedia content.

Technology accessible to all

Unlike traditional static signage, which requires a professional graphic designer for its design, digital signage doesn't require the intervention of an expert. The uninitiated can create striking visuals very quickly, thanks to dedicated management software that's easy to learn and intuitive to use.

Digital signage is a democratic support accessible to all, making it easier and faster for communicators to create, personalize and update content for broadcast. Digital signage management platforms also offer content-creation templates that can be customized to suit your corporate identity.

Freedom to share information

Reduced to its physical surface, static displays are limited in their expressive capacities. Digital signage, on the other hand, is a moving, unlimited space of expression that adapts to its content. It enables a wide variety of multimedia content (photos, videos, graphics, RSS feeds, social walls, etc.) to be displayed on many different types of screen, indoors or out.

Frequency and recurrence: the user has complete control over the way in which each piece of content is distributed, according to the parameters he or she has set. A message can be modified in real time, for an unprecedented degree of relevance in communication and tailor-made adaptation to audience expectations.

Instantaneity leads to relevance

Traditional static displays require design, production, printing, delivery and installation at support. Digital signage eliminates these steps, saving considerable time. Companies can upload or update content from a PC, tablet or smartphone, remotely and in real time.

Digital signage responds to the need for immediate updating of information, to meet the demands of consumers and the needs of employees. In this way, companies can adapt quickly to changing circumstances and current events, so as to remain highly relevant in their communications, with content adapted to the context and environment.

A way to connect with your audience

Consumer habits have changed radically, forcing companies to adopt new ways of communicating with customers. At points of sale, digital signage is an ideal support way to interact with customers. In particular, touch-screen kiosks enable customers to place orders, consult catalogs or view product-related advice.

For companies, it's the ideal partner for developing internal communications. It extends the reach of information (internal regulations, safety rules, results, etc.) to all employees, whether on site, in the field or working from home. It is also designed to be engaging, to make employees aware of the company's values, approaches, projects and news.

An attractive support for easy memorization

Digital signage is a captivating means of communication, far more so than traditional static displays. Its power of attraction holds the attention of audiences and increases memorability tenfold. The use of movement in the presentation of multimedia content enhances the legibility and comprehensibility of communications.

Brightness, sound effects and an immersive, spectacular dimension all contribute to the formidable effectiveness of digital signage in the battle for attention. A company that deploys its campaigns via digital signage is sure to maximize the impact and engagement of its content.

A marker of innovation that enhances brand image

Statistical signage relies on the impact of words or images in a very small space to capture attention.Digital signage, on the other hand, immerses visitors in the brand's world. Highly immersive, it conveys far more information, sensations and feelings: brands can communicate their deepest vision and mentality.

The use of digital signage enables companies to promote their identity, values, products and services to the public. Digital signage helps develop a strong, innovative and attractive brand image. It has the power to create an emotional bond with viewers, reinforcing their trust in the brand.

Cenareothe dedicated tool for getting started with digital signage

To benefit from the advantages of digital signage, it's essential to choose software dedicated to the management of your digital signage displays. The Cenareo solution helps you create, plan and distribute content on digital signage screens. Its platform enables centralized, remote and real-time control of communications in businesses, retail outlets and public spaces. The digital signage software also offers other features that contribute to the success of campaigns:

• Media access: the solution connects directly to your content library for easy access to up-to-date internal information and documents;
• Integration with data sources: enrich your communication with useful and relevant information by connecting your dashboard, a data feed, stock status, etc. ;
• Omnichannel communication: the solution integrates easily into the digital workplace (Google Workspace, Microsoft 365, etc.), so that campaigns can be relayed to all screens, even remotely;
• Tracking performance indicators: for a tenfold impact, the solution offers analysis of performance indicators designed to assess the attractiveness and success of your campaigns;
• Maximize accuracy, relevance and efficiency: take advantage of the powerful automatic programming algorithms developed by Cenareo and the interconnectivity with third-party solutions.

Digital signage is a tool adapted to the needs of users, whether they are planning campaigns or watching them. Simple, adaptable and intuitive, the Cenareo solution meets companies' needs for instantaneous, personalized and efficient communication. Take advantage of the benefits and opportunities offered by digital signage: Cenareo teams will help you deploy an innovative, high-ROI communication strategy.