The importance of digital signage in coworking spaces

Every day, new freelancers and employees come through the doors of coworking spaces. To attract these connected and mobile tenants, owners need to offer them a unique work experience.Digital signage in coworking spaces is a real asset. Here's how it works.

The rise of coworking spaces in France

Coworking has the wind in its sails, and a bright future ahead. By 2021, there will be no fewer than 2,800 coworking spaces in France. So, before we talk aboutdigital signage and coworking spaces, let's take a look at the specifics of the market.

An evolving way of working

According to a study carried out by Xerfi, a leader in sector studies,sales in the coworking sector are set to increase by 25% by the end of 2022, and by 10% per year between now and 2024. The surface area used by coworking operators is expected to double to almost 700,000 m² by the same date. The market analysis also reveals that the phenomenon is spreading throughout the regions. The Île-de-France region has almost reached saturation point (34% of the workforce is located there) and, under the post-Covid 19 effect, many households are tending to want to leave. Larger franchises such as WeWork, Wojo and Morning will therefore continue to expand in the future, but this time in the provinces.

Self-employed and salaried workers affected by the phenomenon

Companies that have fully integrated telecommuting and hybrid working into their organization are also rethinking their real estate plans. Shared workspaces are the new norm. To be attractive, they need to offer an attractive range of services with genuine added value. This starts with the digitalization of workspaces. The strategic installation ofdigital signage in coworking spaces is essential to create a fully-fledged work experience.

Digital signage for coworking franchises

Coworking spaces welcome a flow of nomadic, hybrid, self-employed and salaried workers to their premises. To attract them, these places need to integrate a maximum number of operational services. With the majority of coworkers connected to the Internet and video-conferencing, digitalization is a must. Among the tools to be exploited,digital signage in coworking spaces helps to meet a number of objectives, such as :

• Welcome, inform and guide co-workers;
• Enhancing the value of hosted companies;
• Affirm the identity of the site and reflect the values of the shared workspace;
• Relay events organized by the site;
• Providing 2.0 equipment with adapted services and applications.

Digital signage plays a key role in communication between the coworking space and its visitors. Discover our tips by downloading our white paper on the 8 strategic touchpoints of the connected office.

Why use digital signage?

In addition to the communication aspect,digital signage in coworking spaces also makes it easier to organize and manage exchanges.

Digital signage as a medium for exchange

Digital signage helps fuel the coworking community. It serves as a digital tool for the network of professionals who pass through the doors of this 2.0 workspace every day. But the key is to share value-added content. Indeed,digital signage in coworking spaces is optimized to create links between co-workers and be useful to them. However, misinformation or a lack of real-time updates can be detrimental to this type of system. So, what type of content should you produce?

Here are 4 key tips to guide you:

1. Distribute practical information related to the active management of the site (opening hours, upcoming events, wifi access, meeting room availability, administrative reminders, etc.);
2. Activate our network of professionals (job advertisements, skills and equipment searches, etc.);
3. Connecting co-workers and their projects;
4. Provide a flow of entertaining or educational information (weather data, promotional codes, training courses, etc.).

In these high-traffic areas, always get to the point: keep messages short.

New work experiences combining creativity and immediacy

Digital signage for coworking spaces is an excellent solution. Given the diversity of profiles and turnover, the information circulated needs to be updated regularly. Renew messages as frequently as necessary to avoid redundancy: we recommend a maximum of every 15 days. The advantage of choosing content management software for corporate digital signage screens is that you can respond quickly to coworkers' needs and expectations. Thanks to the digital signage software developed by Cenareo, you also benefit from an easy-to-use system that provides a better experience for coworking space users. Last but not least, the modularity of the CMS also enables you to be more creative, and to provide access to key functionalities for the organization of your coworking space, on all connected media. For example, live access to the schedule of occupied rooms and easy reservation management. The entire experience of new-generation workers is designed around their expectations in terms of digitalization.

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Coworking spaces are gradually becoming the place to be for teleworkers, hybrid workers and flex office enthusiasts. Integrating a digital signage solution seems inevitable, given the importance of making access to information more fluid and creating a unique, 100% connected world. Adigital signage solutionfor coworking spaces offers multiple benefits, for coworkers and coworking space owners alike.

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